Tayyaba Kamal
Shoaib Mir, the Executive Creative Director Orient Mccan visited Lahore School of Economics and delivered a lecture to graduating students of MBA / MSc (Economics) on May 22, 2008. His lecture was focused on the creative brief of advertising. He also talked about the strategic tools of advertising and five links of demand chain. Shoaib Mir emphasized on enhancing individuals skills overtime in the advertising sector. The ECD also briefed the students about the job prospects in the advertising agencies and the expectations of the add agencies from the fresh graduates.
Shoaib Mir, the Executive Creative Director Orient Mccan visited Lahore School of Economics and delivered a lecture to graduating students of MBA / MSc (Economics) on May 22, 2008. His lecture was focused on the creative brief of advertising. He also talked about the strategic tools of advertising and five links of demand chain. Shoaib Mir emphasized on enhancing individuals skills overtime in the advertising sector. The ECD also briefed the students about the job prospects in the advertising agencies and the expectations of the add agencies from the fresh graduates.