Naila Hafeez
Hafiz Aftab Ahmed, the Chief Executive Aftab Associates visited Lahore School of Economics and gave a talk on Marketing Research to students of MBA / MSc (Economics) on November 26,2008.
The presentation on Marketing Research covered global as well as local scenarios, particularly the challenges in corporate Pakistan. He talked about the different types of research and shared with the students his insight with reference to some top research agencies including the Nielsen Company, IMS, TNS, GFK AC and the Kantar Group. Hafiz Aftab Ahmed also highlighted the facilities of Focus Group at the Aftab Associates and threw light on Data Collection Tools being used by the organization.