Seminar on Marketing Strategy in Competitive Environment was held at Lahore School of Economics Barki Campus on March 18, 2011.
Shoaib Baig, Director Marketing, Coca Cola Beverages Pakistan Limited was the guest speaker. He covered areas of Marketing Strategy, Corporate Strategy, Branding, Competition, Consumer Research, Retailers, and Pricing in detail.
Students of MBA and MSc (Economics) and faculty members attended this seminar.