Rifah Qadri, the Senior Manager SCO (Corporate Business) at Metro, from the Lahore School's alumni association visited her alma mater on September 17, 2012 to give a talk to BBA students about B2B Marketing as part of the Alumni Guest Lecture Series.
Her talk entailed all the nuts and bolts that make up B2B marketing, which deals with transactions between businesses. She differentiated B2B and B2C transactions and pointed out to the students that it is not the nature of the product but more so the nature of the transaction that makes it a B2B setting.
Rifah Qadri added a new insight to the students of Industrial Marketing, before they set out to the corporate sector after the next semester at the Lahore School of Economics.