On 18 September 2025, Lahore School of Economics hosted Omer Aftab, CEO and Managing Director of Pink Ribbon and Eden Roc Cosmetics, as a guest speaker for undergraduate students enrolled in the "Marketing Management" course.
During his engaging talk, Mr. Aftab shared the inspiring journey of Pink Ribbon, highlighting the challenges he faced in creating awareness about breast cancer. His presentation offered valuable insights into the world of marketing, emphasizing the importance of effective strategies in promoting social causes.
The session was both informative and motivational, providing students with a unique perspective on how marketing can drive social change. Thanks to Mr. Aftab for sharing his expertise and experiences, inspiring Lahore School young scholars.