Lahore School of Economics

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Cousin Marriages

Dr. Theresa Chaudhry visited Oxford University in late November 2016 to give a talk entitled “Relative Misfortune? Health and Socioeconomic Consequences of Cousin Marriage in Pakistan” to an audience of South Asia scholars.


This lecture was part of the Contemporary South Asia Seminar series, under the Department of International Development and Contemporary South Asia Studies Programme. The seminar is organized by Professor Matthew McCartney, Director of South Asian Studies in the School of Interdisciplinary Area Studies at Oxford. While in the UK, Dr. Theresa also discussed ongoing research and future collaborations with Professors McCartney, Chris Woodruff (Oxford), and John Morrow (Essex).
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posted by S A J Shirazi @ 12/05/2016 01:02:00 PM,

Lahore School Business Fiesta’16

Lahore School Entrepreneurship and Business Society hosted Business Fiesta’16 on 1 December 2016. Dr. Azam Amjad Chaudhry, Dean of Economics Department and Dr. Sohail Zafar, Dean of Business Administration were the Chief Guests.


There were 3 judges for Round one; Ms. Tania Hassan, Mr. Faizan Khalid and Mr. Hamza Tariq, the Ex-President of the society and for Round 2 there were 5 Judges; Mr. Moiz Hijazi, the founder of the society, Mr. Wasif Arshad, Mr. Hassan Shah (CEO of Kale) , Mr. Talal Niazi & Mr. Saad ul Khan from Travellers.
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posted by S A J Shirazi @ 12/05/2016 12:53:00 PM,

Creating Capabilities for Growth

Dr. Naved Hamid, Director, Centre for Research in Economics & Business (CREB), Lahore School of Economics and Dr. Waqar Ahmed Wadho, Assistant Professor & Senior Research Fellow, Lahore School of Economics presented Research Papers at a Seminar in Islamabad on “Creating Capabilities for Growth” organized by the Consortium for Development Policy Research (CDPR) in collaboration with the International Growth Centre (IGC) Pakistan.


The seminar “Creating Capabilities for Growth” to connect policymakers and academics was held in Serena Hotel, Islamabad. It focused on Creating Capabilities for Growth through various channels such as Firm Capabilities, State Capabilities, Trade, and Growth via China-Pakistan Economic Corridor (CPEC).
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posted by S A J Shirazi @ 12/03/2016 02:48:00 PM,

Operations and Supply Chain Management

Mr. Omar Zahoor, Director Supply Chain Pepsi Pakistan, visited the Lahore School of Economics on Monday, October 17, 2016 to deliver a lecture to the graduating MBA class on Operations and Supply Chain Management.


The speaker discussed the importance of various factors that were crucial in supply chain management: alignment of individuals’ goals with the team goals, managers sharing their expectations with the employees, sharing of results with the team in order to provide them with a sense of direction, working hard to bring the team on the same page and appreciating, motivating and encouraging the team.
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posted by S A J Shirazi @ 12/03/2016 02:46:00 PM,

Do most Pakistani ads have a consumer insight?

Mr. Ehsan Talat, Senior Brand Manager, Cerelac Nestlé, was invited on Tuesday, November 08, 2016 to the Lahore School of Economics to deliver a lecture on ‘Consumer Insights’ and provide an answer to the question 'Do most Pakistani ads have a consumer insight?' to the outgoing MBA students.

Consumer behavior and consumer insight is the heart of all businesses and enterprises across the world. Consumer insights have several layers and it is very important to unearth the very last layer in order to display what the consumer really thinks.
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posted by S A J Shirazi @ 12/03/2016 02:46:00 PM,

Career Building

Mr Wasif Waseem Ashraf, CEO and Founder 360d Consulting came to Lahore School of Economics on Monday, November 21, 2016, to deliver a lecture to the graduating BBA class. The topic for the day was “Career Building”.


Mr Ashraf guided the students to make certain career objectives before they begin to plan out their career. He urged the students to find their passion and to opt for something that brings out their creative side.
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posted by S A J Shirazi @ 12/03/2016 02:44:00 PM,

Marketing Research

Mr. Haroon Ahmed, CEO Access Retail Pakistan visited the Lahore School of Economics on Monday, November 07, 2016 to deliver a lecture on “Marketing Research” to the graduating MBA class.

Mr. Ahmed stated that marketing research provided insight for developing new businesses. The research helped to increase the probability of success by providing valuable insight at various stages of the new business development. It also helped with concept testing and product testing. In consumer segmentation it is used to determine the attitude of the consumers towards the product or service. In retail audits, marketing research was done by forecasting volumes.
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posted by S A J Shirazi @ 12/03/2016 01:47:00 PM,

Brand Building

Mr. Sohaib Asim, Head Consumer Insights Nestle visited the Lahore School of Economics on Tuesday, October 18, 2016 to deliver a lecture to the graduating MBA class. The topic for the day was “Brand Building”.


Nestle focuses to build and promote its brands in the market. The main factors were: 1) Creating an engaging brand experience for the consumers, 2) Getting to know the consumers deeply, 3) Innovating bigger, bolder and better, 4) Guiding consumers with brand essence and properties, 5) Delighting consumers with brand product packaging and 6) Always planning and executing flawlessly.
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posted by S A J Shirazi @ 12/03/2016 01:27:00 PM,

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