Lahore School of Economics

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Role of migrants in building Pakistan’s knowledge economy

“Pakistan Migration Report 2020” was launched on 19 February 2020 at the Lahore School of Economics, Burki Campus. The report is published by the Centre on Migration, Remittances and Diaspora (CIMRAD), housed at the Graduate Institute of Development Studies (GIDS), Lahore School of Economics. Dr. Ishrat Hussain, Adviser to the Prime Minister on Institutional Reforms and Austerity spoke as the Chief Guest at the launching ceremony.

Dr Shahid Amjad Chaudhry, Rector, Lahore School of Economics, opened the proceedings of the launch.

Dr. Ishrat Hussain, praised the remarkable efforts of CIMRAD in writing the report and their continued efforts on working on important issues such as international migration. He commended the report for its in-depth evidence-based research approach, in bringing together the scattered and partial information on overseas migration and remittances in a comprehensive form and in raising important questions for academics, policy-makers and the government. He emphasized on the potential of overseas migrants in improving the socio-economic indicators of Pakistan through their contribution in the knowledge economy. This potential needs to be realized through technological transfers and building human capital.
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posted by S A J Shirazi @ 2/22/2020 01:59:00 PM,

Global perspective of Brands

Mr. Asad Rivzi, Regional Executive Director-ORIENTmMcCANN visited The Lahore School of Economics on 12 February 2020 to give a talk to our MBA II students who are enrolled in the course of “ Brand & Advertising.”


posted by S A J Shirazi @ 2/13/2020 10:16:00 AM,

Industry Academia linkages - MOU

The Lahore School of Economics and Abacus signed an MoU on 6 February 2020 as a part of Industry - Academia linkages. Dr. Shahid Amjad Chaudhry, Rector Lahore School and Fatima Said, Managing Director Abacus signed the MOU. Deans, faculty and staff members attended the ceremony.

The Lahore School of Economics has always laid emphasis on Industry/Academia linkages. We at the Lahore School feel that a lot more can be done to further strengthen our linkages with the industry. The Lahore School believes that links between academia and the industry should be promoted to strengthen the economy and we are confident that The Lahore School will play a vital role in developing our national economy through our focused Industry-Academia Linkages.
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posted by S A J Shirazi @ 2/10/2020 12:28:00 PM,

Lahore School Wins GIK Sports Competition

Lahore School of Economics won 7 Gold and 4 Silver Medals at the Sports Festival organized at Ghulam Ishaq Khan Institute (GIK), Khyber Pakhtunkhwa held from 31 Jan to 2 Feb 2020. Lahore School scored maximum points and lifted the Winner’s Trophy.


posted by S A J Shirazi @ 2/10/2020 12:28:00 PM,

Brand and Advertising

Ms. Mahreen Pasha Creative Director - Ogilvy & Mather delivered a talk on " Brand & Advertising" on Friday, 7th February 2020 at the Lahore School of Economics. 


posted by S A J Shirazi @ 2/08/2020 02:34:00 PM,

Export Marketing

Mr. Murshed Alam Qureshi, Director Speedy Sourcing Solutions visited the Lahore School of Economics on 7 February 2020 to give a talk to the students of BBA IV who are enrolled in the course  “ Export Marketing.”


posted by S A J Shirazi @ 2/08/2020 08:32:00 AM,

In Pakistan, economic slowdown creates pessimism among firms

By Shahram Haq

The slowdown in Pakistan’s economy over the last two years has created a negative perception amongst different businesses, especially in Punjab’s provincial capital region.

Lahore, the country’s second largest city, has managed to become a hub of diversified businesses on the back of investments worth billions of rupees from previous governments in urban and industrial infrastructures.
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posted by S A J Shirazi @ 12/30/2019 12:17:00 PM,

Marketing for Startups

Mr. Ahmad Babar, CEO & Founder TOR Solutions held a training session at the Lahore School Incubation Lab for the incubated startups and alumni on 24th December 2019. Mr. Ahmad, an Alumnus of the Lahore School, is a Corporate Trainer and Consultant. He is also serving as the CEO of The Outsource Resource (Pvt.) Ltd.

Mr. Ahmad discussed how to set the marketing strategy, irrespective of the size of the venture. Further, the various mediums and platforms for marketing available to both startups and corporations including Traditional (Conventional) Marketing, Digital Marketing, Influencers, Viral Marketing and Hybrid marketing options were analyzed and discussed along with the pros and cons of each. In Digital Marketing, the viability of each of the popular platforms for various products/services and target markets were discussed. Also, the importance of research, data, analytics, customer feedback and the need to act promptly to changing scenarios was presented to the participants.


posted by S A J Shirazi @ 12/25/2019 12:58:00 PM,

Lahore School Seventh Entrepreneurs Exhibition 2019

On Wednesday, November 27, 2019 Lahore School Entrepreneurship and Business Society (EBS) in collaboration with Lahore School Incubation Lab (LSIL) hosted the 7th Entrepreneurs Exhibition 2019. Entrepreneurs Exhibition in one of the largest internal events that take place on campus every year. Undergrad (final year) students enrolled in Marketing major degrees take part in the event.

This year 11 sections taking the course of Entrepreneurship and SME Management took part in the competition and displayed 90+ business ideas. These ideas mostly revolved around modern solutions, tech startups and social entrepreneurship. Executives and Lahore School faculty members were invited as external and internal judges to evaluate and judge the projects and give their valuable feedback to the students.
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posted by S A J Shirazi @ 12/16/2019 01:15:00 PM,

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