Lahore School of Economics

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COO of Maro Tandoors visits the Lahore School of Economics

Lahore School of Economics’ Marketing Society (LSEMS) invited Mr. Zaeem Shahid the COO of Maro Tandoors on 1 November, 2017. The session highlighted the significance of the new era of Digital Marketing which Maro Tandoors is well-known for.


Mr. Zaeem Shahid explained all adversities and struggles that came along with this venture and how his understanding of the market, forming a new product, and promoting it made it a huge success that it is today. He also gave his insights on how they brainstorm their business and marketing strategies and why they have been so successful. As an Entrepreneur, Mr. Zaeem believed that the ‘First Step’ is always the hardest yet the most imperative towards starting up a new venture.
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posted by S A J Shirazi @ 11/16/2017 10:36:00 AM,

Ad-Buzz Competition

The Lahore School of Economics Marketing Society (LSEMS) hosted an Ad-Buzz Competition on 23rd of October, 2017. The competition was based on several TV commercials followed by some intriguing marketing related questions. The participants comprised both undergraduate and postgraduate students of Lahore School.


The TVCs were based on both local and international award-winning ads carefully handpicked to make the competition intense. Each TVC was followed by questions related to target audience, budgeting, appeals, positioning, brand association and many other marketing related concepts.
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posted by S A J Shirazi @ 11/16/2017 10:34:00 AM,

Digital Media & Ecommerce Adoption in Pakistan

Badar Khushnood, cofounder at Bramerz, delivered three sessions on e-commerce and digital marketing to MBA students at the Lahore School from 31st October to 2nd November, 2017. Badar is an alumnus of the Lahore School, class of 1998.

His talk was wide-ranging and covered various aspects of e-commerce and digital marketing in general and Pakistan in particular.


Badar noted that Pakistan was at a take-off point in e-commerce. He shared very interesting digital media and ecommerce statistics especially related to the Pakistani market. The population is large (200+m) and young (~70% under the age of 30). Pakistan had 50 million internet users, with some 130 million mobile connections and 47+ million users of 3G and 4G. The habits of young Pakistanis have changed as reflected by their touch point of mobile phone to access information.
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posted by S A J Shirazi @ 11/07/2017 11:31:00 AM,

Strategic Management


Mr. Hamid Zaman, Managing Director Sefam Pvt. Ltd was invited to Lahore School of Economics on 6 November 06, 2017 to deliver a lecture on “Strategic Management” to the graduating BBA class.

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posted by S A J Shirazi @ 11/07/2017 10:21:00 AM,

Strategic Management

Mr. Haroon Waheed, CEO – SYNGRO Consulting, was invited to the Lahore School of Economics to deliver a lecture on “Strategic Management” to the outgoing BBA students on November 01, 2017.


Mr. Haroon Waheed told students to be passionate and have their unique selling point. He explained to the students that each and every one of them was a product and that it was vital for them to learn about themselves so that they should market themselves better to their prospective employers. He stated that corporations looked for the whole package and always wanted to hire a mix of passion and attitude. He encouraged the students to make a positive change and contribute to make a difference in the lives of others. The speaker then explained how strategy was about shaping the future.
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posted by S A J Shirazi @ 11/06/2017 11:22:00 AM,

Marketing Research

Hafiz Aftab, Chairman and CEO – Aftab Associates was in the Lahore School of Economics to deliver a lecture on “Marketing Research” to the MBA final year students on October 27, 2017.



Mr. Aftab briefed the students on his company and its nature of business. He also discussed the importance of innovation and product development. He said that market research leading to innovation and product development was the key to successful business in today’s competitive world.
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posted by S A J Shirazi @ 11/06/2017 11:21:00 AM,

Lahore School of Economics Young Peace and Development Corps' Orientation 17 and All Punjab YPDC Workshop

Punjab Young Peace and Development Corp Chapters Workshop and Lahore School Young Peace and Development Corps' Orientation 2017 was held at Amjad Chaudhry Library at the Lahore School of Economics on 30 October 2017. Professor Ahsan Iqbal, Minister for Interior and Planning, Development and Reform, was the chief guest.


Dr. Shahid Amjad Chaudhary, the Rector Lahore School, faculty and large number of students from different chapters of Young Peace and Development Corps were present.

In the first session, the Federal Minister highlighted the basic agenda of YPDC - provision of space for dialogue, developing leadership qualities and building a bridge between youth and the government. He said, “The youth should be engaged for development and must be prepared for challenges related to practical life.’’

He announced that YPDC will soon be offering opportunities to 200 youth leaders to work in multinational organizations all over the world through the platform of YPDC. His speech was followed by a question and answer session where the Federal Minister interacted with the audience and answered their queries.

The second session consisted of discussion among the delegates representing different chapters of YPDC in various universities. The session was chaired by a panel of experts. The main agenda for discussion of this session was ‘‘Future opportunities for the youth in regards to Vision 2025?’’

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posted by S A J Shirazi @ 11/02/2017 03:44:00 PM,

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