Lahore School of Economics

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Marketing Research

Hafiz Aftab, Chairman and CEO – Aftab Associates was in the Lahore School of Economics to deliver a lecture on “Marketing Research” to the MBA final year students on October 27, 2017.



Mr. Aftab briefed the students on his company and its nature of business. He also discussed the importance of innovation and product development. He said that market research leading to innovation and product development was the key to successful business in today’s competitive world.

The speaker also discussed the business issues related to "pack test" research and gave some important tips. He then highlighted market research challenges such as sampling frames, unavailability of the data, low literacy rate, use of technology, lack of training in marketing research, ethics and credibility and the use of technology.

The presentation was followed by question and answer session. 

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posted by S A J Shirazi @ 11/06/2017 11:21:00 AM,

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