Lahore School Hosts Lunch for Professionals in the Corporate and Banking Sectors
April 16, 2026
The Lahore School of Economics Alumni Office hosted a lunch on 4 April 2026 for the Alumni Association of Professionals in the Corporate and Banking sectors at Café Aylanto, Gulberg, Lahore.
The event began with welcome remarks from Dr. Shahid Amjad Chaudhry, Rector of the Lahore School of Economics, who acknowledged the alumni’s continued engagement and valuable contributions to the institution. The gathering was also attended by Dr. Shela Arifeen, Professor Fareed A. Fareedy, and Dr. Aamir Khan.
Read more »Labels: Alumni, Alumni Meet
posted by S A J Shirazi @ 4/16/2026 01:30:00 PM,
Independent Business Leaders Association Lunch
January 27, 2026
The Lahore School of Economics (Alumni Office) hosted the Independent Business Leaders Association Lunch on 24 January 2026, at a local restaurant, Gulberg. The event brought together 43 distinguished alumni, all independent business leaders and experts in their fields.
Dr. Shahid Amjad Chaudhry welcomed the guests and expressed his appreciation for the alumni’s continued commitment to the Lahore School. He highlighted the strong academic foundation, state-of-the-art facilities, and supportive environment the Lahore School provides its students, which equip them to excel in their professional journeys. He also emphasized the significance of this particular alumni association in fostering connections, collaboration, and engagement among independent business leaders. Dr. Azam spoke about the resources available to alumni, including the State of the Economy reports and expressed his delight at the achievements of Lahore School alumni.
Earlier, alumni President, Ms. Shamyla Chaudry, opened the lunch with her remarks, highlighting the diversity of the alumni community and warmly welcoming all attendees.
Speakers Rizma Butt (Founder, Iznik & 1 Million Teachers), Haris Habib (Founder, Daily Deli Co.), and Nouman Zakir (Founder, Rici Melion / Npire Pvt. Ltd.) shared valuable insights on business leadership, teamwork, adapting to change, and decision-making under pressure, inspiring engaging discussions among attendees
The lunch was also attended by Dr. Shela Arifeen and Professor Fareed A. Fareedy, who congratulated the guests on their achievements. Naila Hafeez (Director, Corporate Relations) shared how alumni return to contribute their expertise through the Distinguished Alumni Lecture Series. Zernab Zulfiqar (Placements Office) shared how alumni are actively hiring Lahore School students, and Ayesha Jamal (HR) emphasized alumni engagement in recruitment.
The Lahore School extends its sincere thanks to all Independent Business Leaders for their participation and looks forward to hosting future events that continue to strengthen and celebrate the Lahore School alumni community.
Labels: Alumni, Alumni Meet
posted by S A J Shirazi @ 1/27/2026 09:29:00 AM,
Use of Artificial Intelligence
November 16, 2025
On 15 November 2025, the Lahore School of Economics MBA program hosted a session on the Use of Artificial Intelligence by Mr. Badar Khushnood, Cofounder Bramerz & Fishry.com, former Country Consultant, Google, Facebook & Twitter, and Executive in Residence at LUMS, for the MBA participants of Lahore School. It was a hands-on session, and the students had brought their laptops to the classroom. The students learnt, amongst other things, how to use AI not only to gather information but also to present it.
Labels: AI, Alumni, Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/16/2025 09:29:00 AM,
Digital Marketing
November 05, 2025
Mr. Badar Khushnood, Co-founder Bramerz & Fishry.com and former Country Consultant, Google, Facebook & Twitter, delivered a session on Digital Marketing to the MBA participants at the Lahore School of Economics on 4 November 2025.
Badar opened the session by showing the cohort a digital landscape of Pakistan, highlighting the access to the mobile phone by a very large percentage of the population, the implications for marketers of this development, and the need to differentiate between the macro trends and the variations and gaps that exist at the micro levels. For example, he specifically discussed limitations marketers faced when dealing with rural areas.Read more »
Labels: Alumni, Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/05/2025 09:43:00 AM,
Lahore School Alumni Association Lunch
November 18, 2024
On Saturday, November 2, 2024, the Lahore School of Economics Alumni Office hosted a memorable gathering, bringing together over 80 distinguished alumni from diverse backgrounds. The Alumni Association Lunch provided a platform for sharing stories, experiences, and fond memories of their time at Lahore School.
The event featured keynote speakers Ms. Mishal Anjum and Mr. Abbass Rizvi, who delivered insightful 10-minute addresses. They reflected on how Lahore School's nurturing environment and academic excellence contributed to their remarkable professional successes.
Read more »Labels: Alumni, Alumni Meet
posted by S A J Shirazi @ 11/18/2024 12:33:00 PM,
Stat Bank's Economic Role
October 03, 2024
On October 2, 2024, the Lahore School Economics Society interactive session with Mr. Ali Atta, Assistant Chief Manager at State Bank of Pakistan who is also an Alumnus of the Lahore School of Economics.
Labels: Alumni, Guest Speaker, Winter 24
posted by S A J Shirazi @ 10/03/2024 10:09:00 AM,
A Recipe for Success
July 13, 2024
Ms Sarah Khalid, Food blogger, Social Media Personality, Culinary Consultant, and exporter, paid a visit to the Lahore School of Economics on 12 July 2024 to speak about her journey.
Sarah completed her undergraduate in Economics and Finance in 2008 and an MBA in Marketing in 2009, both from the Lahore School of Economics and ran an events management company till 2015. Learning culinary skills from her self-taught baker-mother, she entered the food arena and during Covid introduced ‘cheese platters’ earning the culinary curator awards. She was fascinated by wood-fired Italian ovens and her husband’s company engineers helped design a proto-type oven. She also manufactures and exports brick ovens. She also has a collaboration with Sazgar rickshaws which she customizes.
Read more »Labels: Alumni, Entrepreneurship
posted by S A J Shirazi @ 7/13/2024 09:21:00 AM,
Organizational Behavior & Leadership
May 05, 2023
Badar Khushnood, Chief Marketing Officer at S4 Digital visited The Lahore School of Economics on Thursday, May 04 2023 to give a talk to MBA II students who are enrolled in the course “Organizational Behavior & Leadership".
Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 5/05/2023 04:00:00 PM,
Organizational Behavior & Leadership
April 30, 2023
Badar Khushnood, Chief Marketing Officer at S4 Digital visited The Lahore School of Economics on Saturday, April 29 2023 to give a talk to MBA II students who are enrolled in the course “Organizational Behavior & Leadership".
Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 4/30/2023 10:30:00 AM,
Status of e-commerce and digital marketing in Pakistan
April 20, 2022
Mr. Badar Khushnood, Co-Founder Fishry.com paid a visit to the Lahore School MBA program on 18th April 2022 to deliver a session on the current status of e-commerce and digital marketing in Pakistan.
Badar, who is a regular guest at our MBA program, opened his session by urging our MBA candidates to consider joining startups for careers. It is true that many startups fail, but those that do succeed offer increasingly more employment, and thus those MBAs who might have been working at a startup which failed can then join those which have grown.
Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 4/20/2022 03:50:00 PM,
Digital Marketing: Strategy and Tactics
May 05, 2021
On 3 May 2021, Mr. Badar Khushnood, Cofounder, Fishry.com and Bramerz, and an alumnus of the Lahore School of Economics’ Master’s degree, visited the Lahore School on Zoom and delivered a session on “Digital Marketing: Strategy and Tactics” to the MBA cohort of 2020-1.
Characteristically, Badar began by introducing free tools to the MBAs to gain market insights digitally. The MBAs learnt how to use Facebook Audience Insights and Google Trends. He discussed Google Adwords and then showed how one could use some paid tools such as Zanroo to look at “sentiments analysis”.
Read more »Labels: Alumni, Guest Speaker, Online Classes
posted by S A J Shirazi @ 5/05/2021 09:13:00 AM,
Digital Marketing
April 24, 2020
Mr. Badar Khushnood, VP of Growth- Bramerz delivered a talk online to the students of BBA IV who are enrolled in the course of “Strategic Management” on 23 April 2020.
Badar (an alumnus of the Lahore School of Economics, class of 1998) covered Digital Marketing and Impact of Covid-19..
Read more »Labels: Alumni, Guest Speaker, Online Classes
posted by S A J Shirazi @ 4/24/2020 05:36:00 PM,
Adjusting to the Company Culture for fresh MBA starting Work
February 25, 2019
Ms. Abeera Baig of Coca-Cola, and alumna of our MBA program of 2015-16 paid a visit to the Lahore School on the 10th of February and delivered a session to our MBA participants on how to adjust to the new culture post-graduation in their first employing company. Abeera has been working for Coca-Cola for almost three years in Channel and Trade marketing, and now in Route to Market (RTM).
She explained why the MTO programs are so important for the MBA graduates, as even though these are contractual in nature, one gets to meet the leadership of the company, and learn from various departments.
Read more »Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 2/25/2019 09:00:00 AM,
Alumni Meet
November 27, 2018
The Lahore School of Economics hosted Alumni Meet on 17 November 2018 at the Burki Campus. The topic of discussion for the day was “Entrepreneurship.” More than 120 alumni from diverse areas of businesses attended the event.
Dr. Shahid Amjad Chaudhary, the Rector Lahore School of Economics welcomed the guests and briefely introduction of the Lahore School Technology Innovation Centre and the new Lahore School Incubation Lab. Dr. Azam Chaudhary, the Dean of Economics emphasized on the Incubation Center launched purpose that is to provide support to Lahore School alumni. Ms. Shumyla Chaudhary, President of the Alumni Club praised the young Entrepreneurs of Lahore School and commended on their work that they are giving back to the society in so many ways. Dr. Sohail Zafar, Dean of Business school also thanked the alumni for taking time out for the event.
Labels: Alumni, Alumni Meet
posted by S A J Shirazi @ 11/27/2018 11:01:00 AM,
The Magic Moment of Successful e-Commerce in Pakistan
Mr. Badar Khushnood, Cofounder and VP of Growth, Fishry.com and Bramerz.com, visited the Lahore School on 15th and 16th of November 2018 and gave a session “The Magic Moment of Successful e-Commerce in Pakistan” to the MBA cohort of 2018.
Badar explained that Web 1.0 referred to one-sided, informational presence of content on websites; Web 2.0 was interactional where you could comment, such as social media; while Web 3.0 was transactional, which could host payments.
Read more »Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 11/27/2018 11:01:00 AM,
Sales Force Management
October 23, 2018
Mohammad Ali Chaudhry, Lahore School alumnus now working as Sales Transformation Manager with PepsiCo was invited to give a talk to the MBA II students who are enrolled in the course of “Sales Force Management” on 22 October 2018. His talk focused on Selling Techniques, Knowledge of the Product, Specification and Data Centricity.
Mr. Ali shared his experience of being a successful sales manager. He also advised the students that failures at the start of a career should not be taken as discouragement and goals must be set for the future. He also explained eight fundamentals which are required to increase product sales.
Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 10/23/2018 11:15:00 AM,
Digital Marketing
November 17, 2017
Mr. Abbas Rizvi, CEO of Websketchers visited the Lahore School of Economics on November 13, November 15, 2017 and November 16, 2017 to share his knowledge about Digital Marketing with the undergraduate students.
Mr. Rizvi emphasized on the importance of a digital marketing plan. He also talked about the difference between digital marketing, digital advertising, and concept of reach vs. likes and how to reach the right audience.
Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 11/17/2017 09:40:00 AM,
Digital Media & Ecommerce Adoption in Pakistan
November 07, 2017
Badar Khushnood, cofounder at Bramerz, delivered three sessions on e-commerce and digital marketing to MBA students at the Lahore School from 31st October to 2nd November, 2017. Badar is an alumnus of the Lahore School, class of 1998.
His talk was wide-ranging and covered various aspects of e-commerce and digital marketing in general and Pakistan in particular.
Badar noted that Pakistan was at a take-off point in e-commerce. He shared very interesting digital media and ecommerce statistics especially related to the Pakistani market. The population is large (200+m) and young (~70% under the age of 30). Pakistan had 50 million internet users, with some 130 million mobile connections and 47+ million users of 3G and 4G. The habits of young Pakistanis have changed as reflected by their touch point of mobile phone to access information.
Read more »Labels: Alumni, Guest Speaker
posted by S A J Shirazi @ 11/07/2017 11:31:00 AM,
Lahore School Alumni Lunch
October 15, 2017
Labels: Alumni, Alumni Meet
posted by S A J Shirazi @ 10/15/2017 12:09:00 PM,
Dean Faculty of Economics meeting with Facebook Product Growth Manager for Pakistan
October 13, 2017
Mr. Badar Khushnood, an alumnus of the Lahore School of Economics from the 1998 batch, was invited at the Technology Management & Innovation Centre of the Lahore School of Economics on 10th of October 2017.
Mr. Khushnood is currently working with Facebook as a Product Growth Manager for Pakistan and is also the co-founder and Director of Bramerz, Pakistan’s leading Digital & Social Media Agency. Mr. Khushnood also served as Pakistan Country Consultant for Twitter and Country Consultant for Google Pakistan.
Dr. Azam Chaudhry, Dean Faculty of Economics, elaborated some of the major projects being carried out by the Technology Management & Innovation Centre and also discussed the prospective of collaboration with Bramerz with some of the forthcoming projects of the centre. The meeting was also attended by Dr. Theresa Chaudhry, Professor of Economics & Senior Researcher and Umair Ayaz and Saman Khan (Researchers at the Technology Management & Innovation Centre).
Labels: Alumni, Lahore School, Technology Management and Innovation Centre
posted by S A J Shirazi @ 10/13/2017 10:17:00 AM,
City Campus
104 - C, Gulberg III,
Lahore, Pakistan.
Phones: 92-42-35714936, 38474385
Fax: 92-42-36560905
Main Campus
Intersection Main Boulevard Phase VI
Burki Road
Lahore, Pakistan.
Phones: 37254099, 37254311
