Lahore School of Economics

A distinguished seat of learning, teaching and research

Making TVC

Mr. Asad Rizvi, Regional Executive Director, Orientm-McCann, paid a visit to the Lahore School on 30 October 2018 to talk to the MBA participants on how a TVC (television commercial advertisement) is made right from the creative brief to being put on air.


Right at the beginning, Asad emphasized that contrary to what outsiders might think, the world of TVC making was only 0.01% “glam”; the rest of it was based on hard work, planning and analysis. Reflecting on his own career, he said it was hard work and focus that had brought him to the stage where was.
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posted by S A J Shirazi @ 10/31/2018 11:46:00 AM,

Marketing Research

Ms. Maryam Wazirzada, Partner and Founder-Iris Communications visited the Lahore School of Economics to give a lecture to the MBA II students who are enrolled in the course of “Marketing Research” on October 23, 2018.


Ms. Wazirzada talked about the basic principles and new techniques of research. She also discussed the process of analyzing data and the problems faced by researchers. The speaker gave insights on quantitative and qualitative research in detail. She briefed the students on data mining, data analytical skills and retail audit which helped organizations to determine consumption pattern.

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posted by S A J Shirazi @ 10/24/2018 12:53:00 PM,

Sales Force Management

Mohammad Ali Chaudhry, Lahore School alumnus now working as Sales Transformation Manager with PepsiCo was invited to give a talk to the MBA II students who are enrolled in the course of “Sales Force Management” on 22 October 2018. His talk focused on Selling Techniques, Knowledge of the Product, Specification and Data Centricity.


Mr. Ali shared his experience of being a successful sales manager. He also advised the students that failures at the start of a career should not be taken as discouragement and goals must be set for the future. He also explained eight fundamentals which are required to increase product sales.

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posted by S A J Shirazi @ 10/23/2018 11:15:00 AM,

Lahore School Entrepreneurship and Business Society Orientation 18

The orientation for The Lahore School of Economics Entrepreneurship and Business Society (EBS) was held on 9 October 2018 at the Mahmood Chaudhry Library, Burki Campus. Dr. Shahid Amjad Chaudhary, the Rector Lahore School of Economics delivered a welcome speech. Large number of students and senior faculty attended the event.


At the occasion, Dr. Shahid Amjad Chaudhry announced the launch of the new Lahore School Incubation Lab – a place where Alumni would receive support, mentoring and guidance on building their own business and paving their way to becoming successful entrepreneurs.
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posted by S A J Shirazi @ 10/22/2018 11:12:00 AM,

Businesses need to work on export promotion, job creation

By Shahram Haq

As Pakistan makes efforts to switch from a low growth to a high growth trajectory, the business community will have to take the lead role, particularly for promoting exports and generating employment.


The retail sector, in particular, needs to undertake an innovative role as it seems to be in a consolidating phase in the midst of economic challenges currently besetting the country.
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posted by S A J Shirazi @ 10/17/2018 02:26:00 PM,

Negotiating with the IMF


Dr Rashid Amjad

Almost three years ago in an op-ed in this paper, I wrote: “The IMF medicine has provided short-term relief, but after 25 long years it has failed to deliver. Let us not reinforce a failure and, if not wish them goodbye, then say ‘au revoir’ and hope we meet again in better times.”

Better times indeed! The fact is, we are fast running out of foreign exchange reserves. And with friends reluctant to bail us out, another IMF programme seems increasingly inevitable. Indeed, the finance minister has now declared after meeting with the IMF Chief that we will be starting negotiations on a new programme.

An important question to ask is why, after over a dozen IMF programmes in the last 30 years, we invariably end up with an unsustainable fiscal and current account deficit and a run on our foreign exchange reserves?
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posted by S A J Shirazi @ 10/15/2018 11:20:00 AM,

Lahore School of Economics wins 1st position in Policy Case Competition

A team of senior year students from the BSc Economics and Finance Program competed in Kinnaird College’s Policy Case Competition at the Annual Economics Tutorial alongside other prestigious universities. The students were Ameera Khan, Fizza Rahman, Maria Syed, Muhammad Musa Faraz.


In this year’s competition, the policy brief was based on the government’s notion of “Creating 10 million jobs in the next 5 years”. The team from Lahore School of Economics devised a framework based on the government’s 11 point agenda targeting labour-centric sectors.
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posted by S A J Shirazi @ 10/10/2018 11:29:00 AM,

How to promote industrial growth

Maryiam Haroon

Evidence of the benefits of industrial clusters has attracted interest among policy makers. These benefits have been used to justify cluster policies in various countries like Korea, Spain, Brazil, Japan, and France. Interestingly, the development of industrial estates is one of the main strategies in the Punjab Industries Sector Plan 2014-2018, which includes development of Industrial estates in Chunian, Gujrat, Rawalpindi and Jhang and a special economic zone at Pind Dadan Khan and Quaid-e-Azam Apparel Park. Researchers at the Lahore School of Economics have identified the role of firm clusters in the productivity improvement of firms and have recommended specific locations for clusters in different sectors.

Analysing the spatial distribution of firms and sectors across districts of Punjab, the researchers found that firms and sectors are more concentrated in a few districts, and there is an unequal distribution of activity in Punjab. Most of the activity was found to be concentrated in the central part of Punjab, with the highest activity being located in Lahore, Gujrat, Sialkot, Gujranwala, Faisalabad and Kasur. Following these districts, a moderate level of activity can be witnessed in some districts of Southern Punjab including Bahawalpur, Rahim Yar Khan and Multan. On the other hand, West and North Punjab have the least level of activity present in terms of firms and sectors. This clearly gives us a picture that firms, employment and sectors are not evenly distributed across Punjab, with Central Punjab considered as the main hub of economic activity at present.
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posted by S A J Shirazi @ 10/03/2018 11:46:00 AM,

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Lahore, Pakistan.

Phones: 92-42-35714936, 38474385

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Phones: 36560935, 36560939


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