Lahore School of Economics

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Structure and Functions of an Ad Agency and its link with the Client

Mr. Asad Rizvi, Executive Director, Orient Communications (Pvt) Let (ORIENTmMcCANN) delivered a lecture on “Structure and Functions of an Ad Agency and its link with the Client” to an MBA class of Brand and Advertising Management on June 6, 2014 at the Lahore School of Economics.


Asad in his very well-received presentation started off with a video and discussion of Integrated Advertising and linked it with the role of an Ad Agency. His most important point was that the ad making process was not “magic” but was based on the scientific method. The whole idea of making and running an ad was to “persuade” people to buy specific products and services. Ads led to the development of Brands, and a brand was more than a promise, and nothing less than commitment to customers that they would have a unique experience.

An Ad Agency had different departments, such as Client Service, Strategy and Planning, Creative, and many more, and the job of each department varied (e.g. the Creatives were responsible obviously for the “creative” content of the ad – however he pointed out that creative ideas could come from anywhere). He also showed some of his work.

The MBA participants asked him a number of questions not only about the ad process but also about the job market for those interested in advertising and Asad’s basic point was: If one had passion and talent there was room for him or her. All in all, Asad’s content and delivery were very well received.

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posted by S A J Shirazi @ 7/02/2014 01:11:00 PM,

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