Market Research as a Career
February 23, 2025
Lahore School of Economics Marketing Society held a session on 22 February 2025 on Understanding Market Research as a Career. Some 80 undergraduates and MBAs attended the data-based session.
Muhammad Musab Naveed - the Industry Expert spoke primarily on concept testing and gave practical examples by showing a concept card and explaining technical terms such as Taglines, Insights, Benefits and RTBs, Size and Price indications, and other parts of a concept card. He emphasized the need to understand the right category. He then explained how market research is conducted and how questions are asked both from the larger group and from the target group. Some of these questions are quantifiable and others are qualitative in nature. The occasions where the product will be consumed are identified.
Read more »Labels: Lahore School Marketing Society
posted by S A J Shirazi @ 2/23/2025 03:57:00 PM,
Lahore School Marketing Society Session
February 18, 2023
The Marketing Society of the Lahore School of Economics invited Mr. Muzzammil, Area Sales Manager of LU Biscuits, to talk about marketing and sales, and about what sales managers do so that our students can get equipped with the right skills and attitude for jobs in sales and in trade marketing. The session was held on February 17, 2023 on campus.
Mr Muzzammil started by noting that both marketing and sales work hand in glove. He reminded all that the consumer behavior model of marketing at a minimum was illustrated by Awareness, Trial and Repurchase. It was marketing which built awareness but it was both marketing and sales that built and ensured trial and repurchase.
Read more »Labels: Lahore School Marketing Society
posted by S A J Shirazi @ 2/18/2023 03:20:00 PM,
COO of Maro Tandoors visits the Lahore School of Economics
November 16, 2017
Lahore School of Economics’ Marketing Society (LSEMS) invited Mr. Zaeem Shahid the COO of Maro Tandoors on 1 November, 2017. The session highlighted the significance of the new era of Digital Marketing which Maro Tandoors is well-known for.
Mr. Zaeem Shahid explained all adversities and struggles that came along with this venture and how his understanding of the market, forming a new product, and promoting it made it a huge success that it is today. He also gave his insights on how they brainstorm their business and marketing strategies and why they have been so successful. As an Entrepreneur, Mr. Zaeem believed that the ‘First Step’ is always the hardest yet the most imperative towards starting up a new venture.
Read more »Labels: Academic Club, Lahore School, Lahore School Marketing Society
posted by S A J Shirazi @ 11/16/2017 10:36:00 AM,
Ad-Buzz Competition
The Lahore School of Economics Marketing Society (LSEMS) hosted an Ad-Buzz Competition on 23rd of October, 2017. The competition was based on several TV commercials followed by some intriguing marketing related questions. The participants comprised both undergraduate and postgraduate students of Lahore School.
The TVCs were based on both local and international award-winning ads carefully handpicked to make the competition intense. Each TVC was followed by questions related to target audience, budgeting, appeals, positioning, brand association and many other marketing related concepts.
Read more »Labels: Academic Club, Lahore School, Lahore School Marketing Society
posted by S A J Shirazi @ 11/16/2017 10:34:00 AM,
Marketing Society Orientation `17
October 04, 2017
The Lahore School Marketing Society held its inaugural session on October 4, 2917.
The session was addressed by the last year and this year’s Presidents, and the performance of the last year’s society was reviewed.
The session also saw announcement of appointment holders for this year.
At the end of the session, Dr. Aamir Khan, Associate Professor at Lahore School and Patron of the society addressed the students and while expressing his satisfaction with the achievements of last year hoped that this year more would be accomplished. His message was two-fold: The Lahore School is great platform to learn but also to realize one’s potential through societies. Second, instead of looking for rewards directly, a better idea is to work hard and let rewards come to you.
It was announced that an advertizing competition will be held and that ads will be made to promote social welfare of Pakistani people.
Labels: Academic Club, Lahore School Marketing Society, Orientation
posted by S A J Shirazi @ 10/04/2017 09:35:00 AM,
Young Leaders and Entrepreneurial Summit 2017
February 17, 2017
Lahore School Marketing Society and Entrepreneurial Business Society members participated in Young Leaders and Entrepreneurial Summit’17 held at LUMS which from 6th - 9th January 2017.
Young Leaders' and Entrepreneurs' Summit is a unique platform, which encourages young talent to understand entrepreneurship. The platform has several rounds which include Ad making challenges, Business Idea concept generation and many more.
Read more »Labels: Campus Life, Entrepreneurial and Business Society, Lahore School, Lahore School Marketing Society, Students
posted by S A J Shirazi @ 2/17/2017 09:35:00 AM,
Marketing Society Orientation 2016
October 10, 2016
The Lahore School Marketing Society organized its orientation on 28 September 2016. The session began with a brief introduction about the society. The video was shown that depicted the past achievements of the Marketing Society. Afterwards semester plan 2016 was shared.
Two guests were invited for the orientation: Mr. Umair Sheikh who is an entrepreneur shared his views about the importance of Marketing in the modern world. He also shared how marketing knowledge that helped him to make Arazi.pk a successful venture. The second speaker Mr. Osama Jawad who is the Manager Administration at Center of Entrepreneurship; shared the importance of marketing by specifying the usage of research and analysis in order to gain deeper insight about the concepts of marketing. Sajid Abdullah who is the Ex-president of the Marketing Society runs his own business Muawin; shared his experiences regarding the benefits and motivated the students to actively engage in societies.
Dr. Aamir Khan highlighted the significance of Marketing Society as a platform for students to experience academic life beyond classroom setting.
Labels: Academic Club, Lahore School Marketing Society, Lahore School of Economics, Orientation
posted by S A J Shirazi @ 10/10/2016 10:14:00 AM,
The Ultimate Power of Branding
November 03, 2015
The marketing society at Lahore school (LSE-MS), organized a workshop for advertising "The Ultimate Power of Branding." on 20 October, 2015 in the SBS library. Good number of students and faculty attended the discussion based event.
Mr. Asad Rizvi kicked of the discussion on the importance and meaning of brand. Along with the interactive discussion, he also carried out varied activities like; brand personification and brand identification which were enjoyed by all students.
Read more »
Mr. Asad Rizvi kicked of the discussion on the importance and meaning of brand. Along with the interactive discussion, he also carried out varied activities like; brand personification and brand identification which were enjoyed by all students.
Labels: Lahore School Marketing Society, Workshop
posted by S A J Shirazi @ 11/03/2015 10:02:00 AM,
The Lahore School Marketing Society Orientation Session 2015
September 17, 2015
The Lahore School Marketing Society held its second annual orientation session on 10 September 2015.
The holders of official positions in the society, both past and present, including Sajid Abudulla, Nida Fatima and Yilmaz spoke to the enthusiastic listeners and summarized the achievements of the Society in the previous academic year. A video on these achievements, and introduction of new position holders, was also shown.
Read more »Labels: Academic Club, Lahore School Marketing Society
posted by S A J Shirazi @ 9/17/2015 03:10:00 PM,
Street Children’s Day
March 20, 2015
Lahore School of Economics Marketing Society along with the collaboration of the Social Welfare Society decorated the wall of Auditorium 15 and 16 with the photos of Street Children, facts about their life, causes and effects with the hashtag #tweetforthestreet on January 31, 2015. The day was celebrated for the homeless children in Pakistan.
In real Marketing World, reputed multinational companies work a lot for the welfare of society. This not only improve their brand image but also helps them in getting the donations. Similarly, HSBC, AVIVA and TESCO work with StreetChildren.org for the betterment of all the homeless kids around the world.
Labels: Lahore School, Lahore School Marketing Society, Students
posted by S A J Shirazi @ 3/20/2015 02:34:00 PM,
Advertisement and Digital Media
February 21, 2015
The Marketing Society of the Lahore School invited Mr. Adeel Hashmi and Mr. Daud Randle to talk to the students about Advertisement and Digital Media on 13 February 2015. A large number of students both MBA and undergraduates welcomed the guests and listened to them with attention.
Adeel Hashmi, a famous Pakistani television actor, social worker, producer and screen writer, and brand ambassador for Ufone, spoke for about 70 minutes and won over the audience with his natural style of speaking and his sparkling wit and sense of humor. He advised the audience to also be mindful about the negative aspects of advertising as some ads promoted wasteful expenditure. He also urged the students not to allow their egos expand too much and gave examples of world class talented people who carried on with their lives in a modest manner.
Daud Randle, an LSE graduate, and a Managing Partner at B&H Fiberglass, spoke after Adeel and explained what Digital Marketing was and how it worked.
Labels: Guest Speaker, Lahore School Marketing Society
posted by S A J Shirazi @ 2/21/2015 02:47:00 PM,
AD-MAD 2014
December 01, 2014
The Lahore School Marketing Society held their first advertising workshop on November 20, 2014 at SBS Library. Conducted by Dr. Aamir Khan and facilitated by Saad Shahid, Aliya Bushra, and Komal Sultan, the event was attended by more than 200 undergraduates and graduates (it was compulsory for the students to attend who wanted to participate in the advertising competition to be held next month in February).
The advertising workshop ‘AD-MAD 2014’ was an interactive session which aimed to provide a platform for students to practice and hone their marketing and social skills. Dr. Aamir Khan, shed light on the fact that advertisements are made to instill repurchase behavior in consumers. The ads shown during the session were aimed to highlight key factors that impact how concepts of advertisements. He emphasized that the Ads are directed towards certain consumers, the specific target market and convey the message in a novel way. Positioning strategy is the most important aspect when designing advertisements for eg the cultural aspects have played an instrumental role in advertising products worldwide.
The workshop helped students to gain better understanding and insights of the concepts used in advertising. This will help students to design the ads that appeal to the audience. Understanding the target consumers and designing the positioning strategy is the key to making a good Ad. The workshop would help students to participate in the advertising competition to be held during early spring semester 2014 [Arshia Azhar].
Labels: Academic Club, Lahore School Marketing Society, Workshop
posted by S A J Shirazi @ 12/01/2014 12:36:00 PM,
Lahore School Marketing Society Orientation
November 17, 2014
The Marketing Society of Lahore School of Economics held its Orientation Session on 13 November. Senior faculty and some 130 students attended the one hour introductory session.
The Marketing Society has been set up under the Academic Club of the Lahore School (other societies include the Finance, Management, Entrepreneurship and Economic societies). As Dr. Shahid Amjad Chaudhry, the Rector of the School, informed the Marketing Society Orientation participants, these societies have been set up to bridge multiple gaps: theory and practice, faculty-led classes and student-led societies, domestic and external audiences, and so on. And all of this learning, as the Rector pointed out, will happen under the patronage of the experienced and capable faculty of the Lahore School.
.jpg)
The patron of the society, Dr. Aamir Khan, addressed the audience and briefly explained that marketing was more than 4P’s and basically asked two questions: How did one create value and how did one communicate value? Then, other faculty members and the Marketing Society Council, composed of students, addressed the audience and informed them about the future activities, the most important of which was an Advertising Competition to be held in February 2015. A workshop on this will be held on November 20, 2014.
Read more »Labels: Academic Club, Lahore School Marketing Society
posted by S A J Shirazi @ 11/17/2014 10:34:00 AM,
City Campus
104 - C, Gulberg III,
Lahore, Pakistan.
Phones: 92-42-35714936, 38474385
Fax: 92-42-36560905
Main Campus
Intersection Main Boulevard Phase VI
Burki Road
Lahore, Pakistan.
Phones: 37254099, 37254311
