Lahore School of Economics

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Lahore School Marketing Society Orientation
November 17, 2014

The Marketing Society of Lahore School of Economics held its Orientation Session on 13 November. Senior faculty and some 130 students attended the one hour introductory session.

The Marketing Society has been set up under the Academic Club of the Lahore School (other societies include the Finance, Management, Entrepreneurship and Economic societies). As Dr. Shahid Amjad Chaudhry, the Rector of the School, informed the Marketing Society Orientation participants, these societies have been set up to bridge multiple gaps: theory and practice, faculty-led classes and student-led societies, domestic and external audiences, and so on. And all of this learning, as the Rector pointed out, will happen under the patronage of the experienced and capable faculty of the Lahore School.

The patron of the society, Dr. Aamir Khan, addressed the audience and briefly explained that marketing was more than 4P’s and basically asked two questions: How did one create value and how did one communicate value? Then, other faculty members and the Marketing Society Council, composed of students, addressed the audience and informed them about the future activities, the most important of which was an Advertising Competition to be held in February 2015. A workshop on this will be held on November 20, 2014.