Lahore School of Economics

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Marketing Research

Ms. Quratulain Ibrahim, CEO TNS Aftab Associates came to Lahore School of Economics and gave a talk to the MBA final year students on October 31, 2014. Ms. Ibrahim has 19 years of experience in the marketing research industry.


Ms. Ibrahim started her presentation by talking about the role of marketing research and the three different types of research: descriptive, diagnostic and predictive. She said that a manger should be able to predict the future and take innovative and developmental decisions, brand and communication decisions, retail and shopper decisions and customer and employee retention decisions. She also explained concept tests, blind taste tests, price tests, pack tests and product tests.


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posted by S A J Shirazi @ 11/13/2014 09:45:00 AM,

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