Lahore School of Economics

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Rifah Qadri


Ms. Rifah Qadri, Class of 2006, Senior Manager Advertising at Metro Cash n Carry visited Lahore School on September 25, 2014 and delivered a lecture. The guest talked about planning and then executing a marketing strategy involved in moving a good or service from producer to consumer. She informed the students that Retail has an industry of $5.5 million around the world. Ms. Qadri said that other than four conventional “Ps” of marketing two additional Ps play a very significant role in Retail business i.e. presentation and personnel. She shared a video in the session to explain the four Marketing “Ps” in Metro. Ms. Rifah also talked about emerging trends in the field of Marketing. She predicted that in coming years the concept of Mobile Wallet will continue and technology will be integrated more into Retail business. She further added that social Media would play a major role in decision making for buying products and Retailers would reinvent their loyalty programmes in the coming years.

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posted by S A J Shirazi @ 10/29/2014 12:40:00 PM,

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