Lahore School of Economics

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Umar Khan


Mr. Umar Khan (Class of 2011), working as Trade Manager at British American Tobacco, was invited to deliver a lecture on Fundamentals of marketing to the students of BBA (II) on the September 18, 2014. Mr. Umar Khan told the students that marketing was making customers aware of the value a product carries. He told the students what order qualifiers and order winners were. He explained different components of marketing including strategy, advertising, branding and product research. Mr. Umar also talked about digital marketing and threw some light on how it could be done through Websites/ Social Media/ Pop ups/Apps. The speaker explained the difference between branding and advertising and enlightened the students about ATL and BTL. He also gave an overview of media planning. At the end the speaker urged the students to make their lives challenging.

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posted by S A J Shirazi @ 10/29/2014 12:34:00 PM,

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