Lahore School of Economics and Fauji Foods Sign MoU
December 09, 2025
Labels: Industry Academia Linkage, Memorandum of Understanding
posted by S A J Shirazi @ 12/09/2025 02:16:00 PM,
Winter 2025
December 08, 2025
Labels: Winter 2025
posted by S A J Shirazi @ 12/08/2025 09:11:00 AM,
Communication Skills
December 05, 2025
On 4 December 2025, Prof. Naheed Shahnaz Malhi from National College of Arts shared the magic of visual communication with our BBA & BSc I students. From cave paintings to the core elements—point, line, shape, color, texture, space & light—she brought history to life.
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 12/05/2025 02:19:00 PM,
Entrepreneurship & SME Management
On 4 December 2025, Gohar Iqbal, Co-Founder of Johnny & Jugnu, delivered a guest lecture to BBA “ENT/SME” students, walking them through the process of building a homegrown food brand, the early hurdles, and how his team overcame them. Students actively asked questions about growth and staying competitive.
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 12/05/2025 11:34:00 AM,
Advanced Operations Management
November 26, 2025
On 26 November 2025, Sayyed Sharjeel Musa Hussain, GM of Supply Chain & Projects at Nishat Group, delivered a guest lecture to MBA II students in “Advanced Operations Management.”
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/26/2025 02:11:00 PM,
Lahore School of Economics projects 2.4pc GDP growth for FY2025-26
November 24, 2025
The Modeling Lab at the Lahore School of Economics has released its annual GDP growth estimates for Pakistan’s fiscal year 2025-26, projecting a modest growth rate of 2.4 percent based on macroeconomic variables observed during the first quarter from July to September. This figure represents no improvement from the previous fiscal year 2024-25, which also recorded a growth rate of 2.4 percent.
Labels: Dr. Azam Chaudhry, Economic Growth, Growth, Inflation, Innovation and Technology Center, Lahore School, Pakistan, Pakistan Economy
posted by S A J Shirazi @ 11/24/2025 09:17:00 AM,
Market Research
November 22, 2025
On 21 November 2025, Bilal Gilani, Executive Director at Gallup Pakistan, delivered a lecture to Lahore School of Economics MBA students. He discussed the evolution of global and local market research and the changing role of insights in business decision-making.
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/22/2025 11:06:00 AM,
Unlocking Growth: Inside the Latest ITC Policy Challenges Volumes
November 19, 2025
Both volumes of "Policy Challenges for Macroeconomic Management and Growth in Pakistan," the 2023 and 2024 editions, are now available on the Lahore School of Economics' Innovation and Technology Center (ITC) website, along with their individual chapters. You are warmly invited to visit the website, explore the published volumes, and share the links within your professional and academic circles.
Please find the links to the ITC website and the 2023 & 2024 editions below:
ITC website: https://itc.lahoreschool.edu.pk/
Book 2023: https://itc.lahoreschool.edu.pk/researchBooks/19
Book 2024: https://itc.lahoreschool.edu.pk/researchBooks/20
Labels: Innovation and Technology Center, Lahore School, Management of Pakistan Economy, Research
posted by S A J Shirazi @ 11/19/2025 01:21:00 PM,
Lahore School of Economics Second Annual Conference on Media Studies, Art and Design
Labels: Art and Design, Images, Lahore School, Media Studies
posted by S A J Shirazi @ 11/19/2025 10:27:00 AM,
State of the Pakistan Economy, Growth, & Inflation in Pakistan
Dr. Moazam Mahmood, Professor, Faculty of Economics
Dr. Azam Amjad Chaudhry, Professor & Dean, Faculty of Economics
Amna Noor Fatima, Manager, Data Analyst, Modeling Lab
Seemab Sajid, Data Analyst, Modeling Lab
Anoosha Liaqat, Data Analyst, Modeling Lab
Syeda Khadijah Batool, Data Analyst, Modeling Lab
Click here to read
Labels: Dr. Azam Chaudhry, Economic Growth, Growth, Inflation, Innovation and Technology Center, Lahore School, Pakistan, Pakistan Economy
posted by S A J Shirazi @ 11/19/2025 10:15:00 AM,
The Structure and Role of the Advertising Agency
November 18, 2025
She started with some ads, in the production of which she had played a major role, and emphasized that in all three ads, as in every single ad that we watch, the ad addresses some kind of need and some kind of emotions. If the emotion was to highlight the need, then it was a good ad. What is advertising? A combination of psychology, story-telling, commerce and a bagful of chaos.
She then laid out the constituent parts of an advertising agency. The Account Manager was the diplomat, the first line of defense, the agency’s man or woman placed with the client, or even seen as the client’s rep placed with the agency! The Strategist was the intelligence unit who scouts the terrain and finds the target’s weak spots. It was him or her who breaks down the Brief for the rest of the agency. The Creative was the warrior, the recognition-mark of the agency, who creates ideas, develops mood-boards etc. The Art Director joins later, ensures the logo size is correct, the design-work is done and so on. And finally, there is Finance.
Then there is the process whereby the Agency and the Client interact with one another. The Agency is called in and given a Brief. The Account Manager takes the brief and the Strategy team gets cracking on the insights. Strategy passes the baton onto the Creative who generates the campaign idea. Then the Presentation rounds start, which can be as few as a couple or as many as 14 or more. If you are a Nestle or a Unilever, you may ask for the storyboard or the mood board to be created and sent for preview or link testing. The final script is locked and sent to production houses for bids and at least 2-3 directors are selected for bids and treatment notes.
Both the Client and the Agency can have different formats for making the Brief. The essential questions are for the client to explain their brand, the need they have and the challenge they face, who they are trying to influence, what do they want that person to think and do, who their competitors are, etc.
In response to a question she noted that agencies can be full service agency, digital agency, media agency, PR agency and activation agency, and she explained everyone of these.
She also discussed the growing role of AI in advertising, its benefits but also its limitations.
The session with the undergraduates, located in the context of OB, revolved around careers in advertising, whereas the session for the MBAs was more technical in nature. Both sessions were of a very high quality and generated a lot of response from the students. We are thankful to her for these wonderful sessions.
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/18/2025 03:57:00 PM,
Introduction to Decision Analysis
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/18/2025 03:40:00 PM,
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