Lahore School of Economics

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Lahore School Seminar on Integrated Marketing Communication in Pakistan

Naila Hafeez

Seminar on Integrated Marketing Communication in Pakistan was held at the Lahore School of Economics on May 23, 2009.

Javed Iqbal, the GM Marketing Icecream, Engro Foods covered Engro foods products like Olper’s milk, Olper’s cream, Olwell, Tarang Tea whitener and Omore icecream. Iqtidar Ahmed, the Head Trade Marketing, Pakistan Tobacco Company gave a detailed presentation on PTC and threw light on its marketing. Azhar Sheikh, the Chief Operating Officer, Value TV shared his views on integrated marketing with the audience. Amir Zahoor Khan, the Group Head, KASB Bank explained how KASB Bank was marketing its products. Usman Bhatti, the Country Business Manager Nutrition, Nestle gave a detailed presentation highlighting the importance of baby milk and its marketing.

Haseeb Aslam, the Country Business Manager water, Nestle, Batool Batalvi, the Director, SB and B, Shakeel Khokar, the Chief Executive Officer, Ogilvy and Mather and Nadeem uz Zaman, the Marketing Head, Coca Cola Export Corporation also gave information rich presentations.

The Rector, Deans, Faculty members, students, alumni and guests from the corporate sector attended the Seminar. The students of Promotion Management Course asked quality questions during the interactive discussion.

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posted by S A J Shirazi @ 5/27/2009 12:34:00 PM,

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