Lahore School of Economics

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Consumer Insights and Research

Muhammad Amin Piracha, the Head of Consumer Insights and Research at Nestle gave a talk to Lahore School of Economics MBA students enrolled in the course of Consumer Behaviour on October 9, 2012.
In his interactive talk, Muhammad Amin Piracha covered brand personality, brand authorship, and change in consumer preferences and answered students question in light of his personal knowledge and experience in the field.

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posted by S A J Shirazi @ 10/14/2012 08:30:00 AM,

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