Lahore School of Economics

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B2B and B2C marketing

Mr Umer Ghumman, Business Development Manager Tetra Pak visited the Lahore School of Economics on Wednesday, November 23, 2016 to deliver a lecture to the graduating MBA class.

Sharing his past work experience, he discussed B2B and B2C marketing strategies. He explained that Tetra Pak engaged in both B2B and B2C marketing.

The speaker also enlightened the students with the concept of numeric distribution and weighted average distribution and explained how Tetra Pak used it in its sales process.


posted by S A J Shirazi @ 12/03/2016 12:49:00 PM,

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