Lahore School of Economics

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Entrepreneurship and Start-up Businesses

Mr Aurangzeb Bhatti, the CEO Cloudware Outsourcing visited the Lahore School of Economics on Friday, November 11, 2016, to deliver a lecture on “Entrepreneurship and Start-up Businesses”.

Mr Bhatti began the session with the importance of setting an agenda when venturing out as an entrepreneur. Agenda may include the business idea, opportunity recognition, business plan, organisation and management and possible reasons for failure of the business.

Passion is very important for any art-up. He said that those considering opening up a start up should also analyse the size of the target market, identify the key players in the market, the market leaders, shifts in the market and major competitors. The speaker stressed upon the importance of clearly describing the products being marketed and preparing a reasonable and defensible sales projection.

When analysing the competition, Mr Bhatti guided the students to look at the overall competition landscape, identify the fulfilment issues, identify consumer promise and then to prepare the business’s own message to the audience accordingly.

The session ended with a question and answer session in which all students participated.


posted by S A J Shirazi @ 12/03/2016 01:26:00 PM,

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