Lahore School of Economics

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How to operate and build brands

Mr. Usman Shahid, Brand Head, Pepsico, visited the Lahore School of Economics on June08, 2015 to deliver a lecture to the graduating MBA class. The topic of discussion was how to operate and build brands. After his past experiences and explaining the techniques used by PepsiCo and other FMCGs, Mr. Shahid shared the story of Mountain Dew.


Mountain Dew had a unique positioning, one which differed from all the other brands in Pakistan. How it linked all its consumer touch points and its positioning. Mr. Usman stated that it was Mountain Dew’s effective brand building that had enabled it to compete with products that were over 50 years old.

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posted by S A J Shirazi @ 6/24/2015 12:38:00 PM,

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