Lahore School of Economics

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Brand Building

Mr. Sohaib Asim, Head Consumer Insights Nestle visited the Lahore School of Economics on Tuesday, October 18, 2016 to deliver a lecture to the graduating MBA class. The topic for the day was “Brand Building”.


Nestle focuses to build and promote its brands in the market. The main factors were: 1) Creating an engaging brand experience for the consumers, 2) Getting to know the consumers deeply, 3) Innovating bigger, bolder and better, 4) Guiding consumers with brand essence and properties, 5) Delighting consumers with brand product packaging and 6) Always planning and executing flawlessly.

Target consumers are chosen very carefully. The speaker introduced the concept of an “influencer” and a “decider”.

The session included an activity in which all students participated. It was an interactive session and the students greatly benefited.

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posted by S A J Shirazi @ 12/03/2016 01:27:00 PM,

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