Lahore School of Economics

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Case Study

Mr. Sheharyar Khurshid, Director Walls Ice-cream (Unilever), was invited to the Lahore School of Economics to deliver a lecture on supply chain management to the outgoing MBA students.


The speaker presented and discussed a case study Walls Pakistan which dated back to the year 2001. This case study was about the rise and fall of Walls Ice-cream and how the management was able to take it upwards from its lowest point and convert it into the success that it is today. Mr. Sheharyar Khurshid enlightened the students regarding the Walls Ice-cream business including its competitors, operations, profitability and supply chain relations and also gave an industry overview of how the situation has been changing from the year 2001 till date.

Mr. Sheharyar Khurshid added an element of interactivity into his session by asking the students at every point in the case study what they would’ve done had they been at his position. This not only gave the students a taste of how decisions are made in large organizations but also enlightened them regarding the importance of supply chain management and how it could make or break a business.


In the end, the speaker very graciously answered the questions of the students and gave them useful examples from his own professional life.

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posted by S A J Shirazi @ 2/26/2017 11:00:00 AM,

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