Lahore School of Economics

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Consumers Behaviour


On 16 September 2025, Ali Chaudhry, Senior Franchise Manager at PepsiCo, addressed undergraduate students. He emphasized the importance of identifying the right segmentation and target market for growth strategies. He also noted how strong local brands and evolving retail structures are reshaping the competitive landscape, urging businesses to innovate and stay consumer-focused. 



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posted by S A J Shirazi @ 9/17/2025 01:22:00 PM,

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