Consumer Behavior
November 01, 2013
Mr. Nadeem Rehmani, the Director, Metro Cash n Carry visited the Lahore School on October 28, 2013 to deliver a lecture on Consumer Behavior to the graduating MBA class.
The guest gave the audience some useful insight on how metro as a B2B and B2C merchandiser is operating in Pakistan. Mr. Rehmani said that Metro is one of the top four companies of the country. He talked about the modern trade formats and the difference between B2B and B2C customers, consumer behavior of different consumers depending upon personality drives, psychological and social differences and various types, stages and process of buying, successive sets involved in decision making and types of consumer choices.
Read more ยปLabels: Consumer Behavior, Guest Speaker
posted by S A J Shirazi @ 11/01/2013 03:26:00 PM,
Consumer Behavior
October 05, 2012
Mehreen Shah, Manager Communications Manager at Akzo Nobel Pakistan and Lahore School Alumni 2003 visited her alma mater on October 03, 2012 and gave a talk to her MBA and MSc Economics graduating students, about Consumer Behavior as part of the Alumni Guest Lecture Series.
A short video was shown, on the topic of the importance of branding. Also an exercise was carried out in the class on developing a brand personality of Coke and Pepsi.
Labels: Alumni Guest Lecture Series, Consumer Behavior
posted by S A J Shirazi @ 10/05/2012 08:30:00 AM,
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