Lahore School of Economics Annual Conference on Management of Pakistan Economy
April 22, 2024
The Rector of the Lahore School of Economics, Dr. Shahid Amjad Chaudhry, concluded the conference with a discussion of how the dramatic fall in Pakistan’s growth rate, with almost 0% growth last year and an expected growth of only 2% this year, has led to an increase in poverty and how transfers to low income households through programs like the Benazir Income Support Program (BISP) must be significantly increased to help lower income households. He also discussed how the provinces must take the lead role in development and economic growth, by investing in health and education and increasing productivity, while the federal government must focus on delivering macroeconomic stability and managing foreign debt during this period of stabilization. He pointed out that Pakistan has been susceptible to significant geopolitical instability over the last 3 decades while the other countries in South Asia have benefited from stability over this time period but that Pakistan needs to change its investment priorities to focus on delivering education, health and jobs to its people and also must develop a coherent industrial strategy combined with structural reforms to increase exports.
Labels: Management of Pakistan Economy
posted by S A J Shirazi @ 4/22/2024 12:04:00 PM,
What does it take to work in advertising
Mr Asad, who has worked in some major AD agencies before switching to OLX and now Jazz, is one of the most experienced Advertising experts in Pakistan.
In his session, he emphasized that even though advertising was considered as glamorous, he wanted the students to appreciate the strategic part and the thought process behind it that led to the finished ads that we see on TV and in other media. Asad also mentioned his projects which included repositioning the no 1 brand Jazz, so that it was also perceived as the no 1 brand in its category in Pakistan.
He explained the basics of what is required in making an AD such as the brief (in which the client explains what he wants), the timelines, the budget, the TVC script, duration (the 30s, 60s, etc. because it is important for media investment), format (smartphones now are vertical), logistics and delivery.
One cannot simply go to a shoot; one needs a PPM or a Pre-Production Meeting in which the brand and the agency decide on the director, the production house, an agency script, a treatment note, a director’s board, graphics, animation, props, casting, etc.
Then comes production. If the shoot was on Monday, then one day before there would be a document from the Production House detailing the time (sun rise or sun set), pick up times, shoot timings, etc. There would be the shoot (studio, location, set). There would be approvals (because reshoot is a hassle), and still-shoots.
Then comes post-production which includes data processing, color grading (a neutral palette is done first), offline editing (low resolution but quicker), online editing (heavy files), animation, music/voice over, master film and release link.
Asad also discussed measurement of the AD effectiveness. It was easier to measure the impact of tactical interventions (such as offers) but more difficult to measure the thematic or the brand part.
Asad discussed the Jazz Cash Hai Na ad which had as its objective convenience, empowerment and trust leading to usage of financial services. To measure the impact of this ad one could ask “Does it resonate with fintech users?” or “Do viewers remember the taglines and offerings?”. “The AD was enjoyable.” “Was the actor a good fit for the AD?”. Some impact in terms of financial numbers can also be measured.
Asad explained that the TV still had 94% reach and thus was a very important medium.
In terms of repositioning OLX and Jazz, he noted that OLX did not have a competitor but Jazz had a strong one and needed a different approach.
Asad also made a point about the changing role and structure of an AD agency. Decades ago the ad agency had departments around media, client and creative with administration and finance. Now he had to deal with 7 o 8 agencies around creative, digital, media, PR, out of home (billboards) and events activation.
The session was very well received and students asked a wide range of questions. Regarding what it takes to work in advertising, Mr Asad’s reply was ‘passion’.
Labels: Guest Speaker
posted by S A J Shirazi @ 4/22/2024 09:00:00 AM,
Essential Insights of Economics for Public Policy Formulation and Implementation in Pakistan
April 05, 2024
Dr. Azam Amjad Chaudhry, Pro-Rector, Professor and Dean, Faculty of Economics, Lahore School of Economics and World Trade Organization (WTO) Chair for Pakistan was invited as a guest lecturer for the 120th National Management Course at the National School of Public Policy for a lecture on “Essential Insights of Economics for Public Policy Formulation and Implementation in Pakistan,” on March, 18th 2024. This was the first lecture on economics given to the course participants and focused on understanding the issue of balance of payments constrained growth in Pakistan. The lecture also touched on other work such as the impact of Pakistan’s free trade agreements, the impact of IMF stabilization policies on growth, and ideas on how to promote sustained and equitable growth in Pakistan.
Labels: Dr. Azam Chaudhry, Guest Speaker, IMF, Pakistan, Pakistan Economy, Public Policy, WTO
posted by S A J Shirazi @ 4/05/2024 03:53:00 PM,
Entrepreneurship and SME Management
Ms. Hifsa Khan, CEO at Hifsa Khan Salon & Studio visited the Lahore School of Economics on Thursday, March 28, 2024 to give a talk to MBA students who are enrolled in "Entrepreneurship and SME Management".
Labels: Guest Speaker
posted by S A J Shirazi @ 4/05/2024 03:52:00 PM,
Strategic Management
April 04, 2024
Mr. Naseem Zafar, President and Executive Coach at Training Impact visited the Lahore School of Economics on Saturday, March 30, 2024 to give a talk to BSC IV students enrolled in "Strategic Management”.
Labels: Guest Speaker
posted by S A J Shirazi @ 4/04/2024 11:39:00 AM,
Strategic Management
April 01, 2024
Mr. Hassan Shah, CEO at PAPRED visited the Lahore School of Economics on Friday, March 29, 2024 to give a talk to BBA students enrolled in the course "Strategic Management".
Labels: Guest Speaker
posted by S A J Shirazi @ 4/01/2024 12:27:00 PM,
Entrepreneurship and SME Management
March 29, 2024
Ms. Hifsa Khan, CEO of Hifsa Khan Salon & Studio visited the Lahore School of Economics on Thursday, March 28, 2024, to give a talk to MBA students enrolled in the course "Entrepreneurship and SME Management".
Labels: Guest Speaker
posted by S A J Shirazi @ 3/29/2024 03:59:00 PM,
Business Policy
March 28, 2024
Mr. Salman Danish Naseer, Director at Medialogic Pakistan visited the Lahore School of Economics on Tuesday, March 26 2024 to give a talk to MBA II students enrolled in the course “Business Policy”.
Labels: Guest Speaker
posted by S A J Shirazi @ 3/28/2024 03:41:00 PM,
Strategic Supply Chain Management
March 25, 2024
Ahmad Salman, CEO of Sigma Distributors Private Limited visited the Lahore School of Economics on Monday, March 25, 2024, to give a talk to MBA II students who are enrolled in “Strategic Supply Chain Management”.
Labels: Guest Speaker
posted by S A J Shirazi @ 3/25/2024 02:59:00 PM,
Pakistan Day 2024
March 23, 2024
Labels: Lahore School, Pakistan, Pakistan Day
posted by S A J Shirazi @ 3/23/2024 11:52:00 AM,
U.S. Consul General visits the Lahore School of Economics
March 14, 2024
Kristin K. Hawkins, the U.S. Consul General in Lahore, visited the Lahore School of Economics on 14 March 2024.
Labels: Lahore School
posted by S A J Shirazi @ 3/14/2024 04:21:00 PM,
Lahore School of Economics Convocation 2024
March 09, 2024
Labels: Class of 2022, Convocation, Images, Lahore School
posted by S A J Shirazi @ 3/09/2024 04:58:00 PM,
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