Lahore School of Economics

A distinguished seat of learning known for high-quality teaching and research

Lahore School and Gallup Pakistan Forge Strategic Research Partnership
July 11, 2025

On 1 July 2025, the Lahore School of Economics formalized a partnership with Gallup Pakistan, a leading research and survey organization, through a Memorandum of Understanding (MoU). The signing ceremony, held at the Lahore School, signifies a pivotal collaboration aimed at bridging academia and applied research.


The MoU outlines joint efforts to tackle pressing socio-economic challenges by leveraging the Lahore School’s academic expertise and Gallup Pakistan’s proficiency in data collection, analysis, and public opinion research. This partnership will foster innovative research initiatives with real-world impact.
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posted by S A J Shirazi @ 7/11/2025 02:45:00 PM,

Bridging the Gap: Lahore School Partners with Sigma Distributors
July 10, 2025

The Lahore School of Economics has inked a significant partnership with Sigma Distributors (Pvt.) Limited, formalized through a Memorandum of Understanding (MoU) signed at The Lahore School Campus. This milestone is part of our relentless pursuit to fortify industry-academia ties, a crucial element in sparking innovation, connecting theoretical foundations to real-world applications, and unlocking opportunities for students, educators, and industry experts.


Through this MoU, Lahore School is set to embark on collaborative endeavors, including internship programs, joint research ventures, guest lectures, development of case studies, and knowledge-sharing platforms. These initiatives will not only enrich our students' learning experience but also foster a culture of innovation and mutual growth.
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posted by S A J Shirazi @ 7/10/2025 02:45:00 PM,

Step-Up, Stand-Out: Mastering Personal Branding and Networking for Professional Success
October 16, 2024


On 23 September 2024, Prof. Dr. Rahat Munir, Head of Accounting & Corporate Governance at Macquarie University, Australia, visited the Lahore School of Economics. During his visit, he delivered an insightful lecture titled “Step-Up, Stand-Out: Mastering Personal Branding and Networking for Professional Success” to our MBA students. Additionally, Prof. Rahat signed a Memorandum of Understanding (MOU) with the Lahore School, aimed at fostering academic and cultural exchanges. This partnership is designed to enhance collaboration in teaching, research, and student programs.
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posted by S A J Shirazi @ 10/16/2024 11:20:00 AM,

Lahore School - University of Colombo Summer School
June 01, 2024

Highlights
 


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posted by S A J Shirazi @ 6/01/2024 05:15:00 PM,

Digital Marketing Workshops

Three-Session Workshop on Performance/Digital Marketing at the Lahore School of Economics - University of Colombo Summer Camp 2024 by Mr. Asim Malik

Mr. Asim Malik conducted a 3-Session Workshop on Performance and Digital Marketing from 29-31 May 2024 at the Lahore School of Economics - University of Colombo Summer Camp 2024. During the 3 sessions he elaborated on Performance Marketing, whether Digital Advertising was ATL or BTL, advantages of digital marketing, the Digital landscape of Pakistan, Brand Safety, abuse of social media, digital marketing strategies, definitions and operationalizations of key digital marketing metrics and KPIs, a ‘view’, MAU and DAU, recommended exposures, cohort overlaps, publishers and tracking displays of content, assets and the use of Keywords, types of audiences, and finally Attribution models and customer journeys. (All the abbreviations are explained below).


Asim noted at the beginning that Performance Marketing was based on conversion campaigns designed to drive sales and revenue. This was located within the Digital landscape which has changed in part and largely due to the ubiquitous presence and usage of the smart phone, as illustrated by the term ‘Nomophobia’ (anxiety and fear of being detached from mobile phone connectivity). In fact, our world is now moving forward to ‘Digital First Approach’.

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posted by S A J Shirazi @ 6/01/2024 05:14:00 PM,

Lahore School of Economics and Punjab Planning and Development Board Linkages - MOU
November 20, 2023


Dr. Shahid Amjad Chaudhry, the Rector Lahore School of Economics signed a "Framework of Cooperation” with the Planning and Development Board, Government of the Punjab.

Also in Dawn, The News, Business Recorder, The Nation

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posted by S A J Shirazi @ 11/20/2023 01:13:00 PM,

Industry Academia linkages - MOU
March 12, 2020

The Lahore School of Economics and Service Industries Limited signed an MOU on 10 March  2020 in the area of Industry/ Academia Linkages. Dr. Shahid Amjad Chaudhry, Rector Lahore School of Economics and Kashif Khwaja, Country Head Footwear, Service Industries Limited signed the MOU. 



The MoU will cover the following areas:
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posted by S A J Shirazi @ 3/12/2020 12:29:00 PM,

Industry Academia linkages - MOU
February 10, 2020

The Lahore School of Economics and Abacus signed an MoU on 6 February 2020 as a part of Industry - Academia linkages. Dr. Shahid Amjad Chaudhry, Rector Lahore School and Fatima Said, Managing Director Abacus signed the MOU. Deans, faculty and staff members attended the ceremony.


The Lahore School of Economics has always laid emphasis on Industry/Academia linkages. We at the Lahore School feel that a lot more can be done to further strengthen our linkages with the industry. The Lahore School believes that links between academia and the industry should be promoted to strengthen the economy and we are confident that The Lahore School will play a vital role in developing our national economy through our focused Industry-Academia Linkages.
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posted by S A J Shirazi @ 2/10/2020 12:28:00 PM,

Industry Academia linkages - MOU
September 25, 2019

The Lahore School of Economics and ORIENTmMcCANN signed an MoU on September 24, 2019 as a part of Industry - Academia linkages. Dr. Shahid Amjad Chaudhry, Rector Lahore School and Syed Asad Rizvi, Executive Director ORIENTmMcCANN signed the MoU.


The Lahore School believes that links between academia and the industry should be promoted to strengthen the economy and that the School can play a vital role in developing our national economy through our focused Industry-Academia Linkages.
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posted by S A J Shirazi @ 9/25/2019 12:52:00 PM,

Industry Academia linkages - MOU
August 29, 2019

The Lahore School of Economics and Sefam{pvt} Ltd. signed an MoU on 28 Aug 2019 as a part of Industry - Academia linkages. Dr. Shahid Amjad Chaudhry, Rector Lahore School and Hamid Zaman, MD Sefam signed the MoU.


The Lahore School believes that links between academia and the industry should be promoted to strengthen the economy and that the School can play a vital role in developing our national economy through focused Industry-Academia Linkages.
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posted by S A J Shirazi @ 8/29/2019 04:13:00 PM,

Industry Academia linkages - MOU
February 08, 2019

The Lahore School of Economics signed a Memorandum of Understanding with METRO-Habib Cash & Carry Pakistan (Pvt) Limited on Thursday, February 07,2019 at Barki Campus as a part of Industry Academia linkages. Dr Shahid Amjad Chaudhry, Rector Lahore School and Marek Mickiewicz, Managing Director METRO-Habib Cash & Carry Pakistan signed the MoU.


The main purpose of signing an MoU with METRO-Habib Cash & Carry Pakistan is to pursue the goal of strengthening Industry/Academia linkages.
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posted by S A J Shirazi @ 2/08/2019 02:39:00 PM,

Industry Academia Linkages - MOU
February 02, 2019

The Lahore School of Economics signed a Memorandum of Understanding with FINCA Microfinance Bank Limited on Wednesday, January 30, 2019 at Barki Campus as a part of Industry Academia linkages.


The main purpose of signing MoU with FINCA Microfinance Bank is to pursue the goal of strengthening Industry/Academia linkages.
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posted by S A J Shirazi @ 2/02/2019 01:43:00 PM,

Industry-Academia Linkages – MOU
December 06, 2018

Lahore School of Economics signed a Memorandum of Understanding with Coca Cola Beverages Pakistan Limited {CCI Pakistan} on Thursday, November 29, 2018 at Barki Campus as a part of Industry Academia linkages.


Strong linkage between Corporate and Academia is a critical tool to tackle the key economic challenges of Pakistan. The research and innovation done at the Lahore School should attract huge demand from industry. Also the research, innovation, operations and management practices of Coca Cola will be a source of great learning to the faculty and students of the Lahore School of Economics. This should lead to increased, diversified economic activities and market development for all the parties involved.

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posted by S A J Shirazi @ 12/06/2018 01:33:00 PM,

Industry-Academia Linkages – MOU
November 12, 2018

An MoU was signed between The Lahore School of Economics and Aftab Associates on Thursday, November 08, 2018 at Barki Campus. This MoU falls under the umbrella of Industry/Academia linkages.


The Lahore School of Economics has always laid emphasis on Industry/Academia linkages and has extensive links with industry. Through these links, students have had the opportunity to meet a number of distinguished executives from various business concerns over the years.
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posted by S A J Shirazi @ 11/12/2018 04:21:00 PM,

MoU Signing with Pink Ribbon
May 08, 2018


 

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posted by S A J Shirazi @ 5/08/2018 05:44:00 PM,

Memorandum of Understanding with University of Colombo
August 22, 2015


The Lahore School of Economics and University of Colombo, Srilanka are in a cooperative academic relationship since last five years in the areas of Faculty Exchange, Research and Student Exchange. Ms. Sehrish Ehtisham, Manager Financial Assistance and External Relations, Lahore School of Economics visited University of Colombo to renew the MOU. The signing ceremony was held on 7 August 2015. Prof. Lilitha Mendis, Prof. Lakhsman Dissanayake (Vice-Chancellor), Dr. Sirimal Abeyratne (Professor in Economics) and Prof. Rev. W. Wimalaratne (Head of Economics Dept) were present.
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posted by S A J Shirazi @ 8/22/2015 12:58:00 PM,

Lahore School and LCCI accord
March 10, 2015

Strengthening industry-academia linkage, Lahore School of Economics (Lahore School) and Lahore Chamber of Commerce and Industry (LCCI) inked a Memorandum of Understanding that would pave way for joint research and seminars on economic issues.


The accord aims at capacity building programmes through training and empowerment by a mutual collaboration between business community and educational institutions.
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posted by S A J Shirazi @ 3/10/2015 10:59:00 AM,

Memorandum of Understanding between Lahore School and University of Peradeniya
November 04, 2011



Lahore School of Economics, Lahore, Pakistan and University of Peradeniya, Sri Lanka have agreed to establish long term cooperation in the areas of Faculty Exchange, Student Exchange and Joint Research. A Memorandum of Understanding was signed between the Lahore School and University of Peradeniya on October 27, 2011 at Peradeniya, Sri Lanka. [Saman Khan]


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posted by S A J Shirazi @ 11/04/2011 12:27:00 PM,

Cooperation between Lahore School of Economics and University of Colombo
August 20, 2010

Lahore School of Economics and University of Colombo, Colombo, Sri Lanka have agreed to establish long term cooperation in the areas of Faculty Exchange, Joint Research and Student Exchange. A Memorandum of Understanding was signed between the Lahore School and University of Colombo earlier this month.


Related: Cooperation Between Lahore School of Economics and Bahcesehir University

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posted by S A J Shirazi @ 8/20/2010 02:07:00 PM,

Cooperation Between Lahore School of Economics and Bahcesehir University
May 08, 2009

Saman Khan


Lahore School of Economics, Lahore Pakistan and Bahcesehir University, Istanbul Turkey established long term cooperation in the areas of Faculty Exchange, Joint Research and Student Exchange. Dr. Shahid Amjad Chaudhry, Rector Lahore School and Prof. Dr. Suheyl BATUM, Rector Bahcesehir University had signed the Memorandum of Understanding on May 17, 2006 at Bahcesehir University. Another Memorandum of Understanding to continue this cooperation has been signed in April, 2009.
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posted by S A J Shirazi @ 5/08/2009 12:56:00 PM,

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