Lahore School - University of Colombo Summer School
June 01, 2024
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Labels: Lahore School, Memorandum of Understanding, Sri Lanka, Students Exchange Program, Summer School, University of Colombo
posted by S A J Shirazi @ 6/01/2024 05:15:00 PM,
Digital Marketing Workshops
Mr. Asim Malik conducted a 3-Session Workshop on Performance and Digital Marketing from 29-31 May 2024 at the Lahore School of Economics - University of Colombo Summer Camp 2024. During the 3 sessions he elaborated on Performance Marketing, whether Digital Advertising was ATL or BTL, advantages of digital marketing, the Digital landscape of Pakistan, Brand Safety, abuse of social media, digital marketing strategies, definitions and operationalizations of key digital marketing metrics and KPIs, a ‘view’, MAU and DAU, recommended exposures, cohort overlaps, publishers and tracking displays of content, assets and the use of Keywords, types of audiences, and finally Attribution models and customer journeys. (All the abbreviations are explained below).
Asim noted at the beginning that Performance Marketing was based on conversion campaigns designed to drive sales and revenue. This was located within the Digital landscape which has changed in part and largely due to the ubiquitous presence and usage of the smart phone, as illustrated by the term ‘Nomophobia’ (anxiety and fear of being detached from mobile phone connectivity). In fact, our world is now moving forward to ‘Digital First Approach’.
Labels: Lahore School, Memorandum of Understanding, Sri Lanka, Students Exchange Program, University of Colombo
posted by S A J Shirazi @ 6/01/2024 05:14:00 PM,
Memorandum of Understanding with University of Colombo
August 22, 2015
Labels: Lahore School, Memorandum of Understanding, Sri Lanka, Students Exchange Program, University of Colombo
posted by S A J Shirazi @ 8/22/2015 12:58:00 PM,
Study Tour to Sri Lanka
March 13, 2013
Dr. Shahid Amjad Chaudhry, the Rector, Lahore School of Economics distributed the certificates among Lahore School students for participation in the “Study Tour to Sri Lanka” on March 11, 2013.
Labels: Campus Life, International, Lahore School, Sri Lanka, Students Exchange Program, University of Colombo
posted by S A J Shirazi @ 3/13/2013 02:43:00 PM,
Lahore School students study tour to Sri Lanka
January 14, 2013
Labels: International, Sri Lanka, Students Exchange Program, University of Colombo
posted by S A J Shirazi @ 1/14/2013 12:20:00 PM,
City Campus
104 - C, Gulberg III,
Lahore, Pakistan.
Phones: 92-42-35714936, 38474385
Fax: 92-42-36560905
Main Campus
Intersection Main Boulevard Phase VI
Burki Road
Lahore, Pakistan.
Phones: 37254099, 37254311
