Lahore School of Economics

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Retail Banking

Mr. Shahid Sattar, SEVP and Group Head Retail Banking at UBL gave a talk to the students of MBA on June 19, 2013. His talk revolved around retail banking and its functions. The speaker said that banking was now both number focused and marketing driven. Lot of innovation and revolution had taken place in the banking sector in the past few years. Foreign banks used to perform quite well in Pakistan but things had changed since the privatization of local banks.

Mr. Shahid Sattar added that two key differentiating factors for any bank included technology and customer service. The speaker enlightened the students on how banks were using social media to advertise. Mr. Sattar shared the structure of a bank and described functions and operations of various departments in a bank. He is depth discussed different areas of retail banking. The speaker explained how products in a bank were created and then marketed and how sales and customer services were managed. He further added that retail banking was a combination of branch banking, consumer products, marketing and consumer lending. Hierarchy of a retail bank was then discussed with the students.

The speaker then shared his experience of visiting ICIC bank in India and talked about its vibrant culture and extraordinary customer services. He said that performance appraisal and incentive based compensation played role in motivating employees to perform better at banks. The honorable guest said that internet banking was the new revolution in the banking industry and it should be advertised extensively at branch level.

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posted by S A J Shirazi @ 6/28/2013 10:45:00 AM,

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