Lahore School of Economics

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Consumer Behavior

Mr. Amin Piracha, Head of Insights at Nestle delivered a lecture on consumer behavior to the graduating MBA class. Mr. Piracha gave a very insightful presentation focusing mainly on youth as a consumer.

Mr. Piracha said that behavior and motivation were vital aspects of consumer behavior. He then discussed cognitive, affective and co native attitudes. The speaker said the nowadays companies were developing apps to come closer to the consumer. Mr. Piracha discussed digital marketing and its role with relevance to Nestle. He also talked about career choices and gave helpful advice to students regarding choosing a career path.


posted by S A J Shirazi @ 9/23/2015 03:40:00 PM,

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