Lahore School of Economics

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Macroeconomic View of Pakistan’s Economy

Mr. Khurram Javed Head of Trade Marketing and Distribution, PTC was invited to the Lahore School of Economics on 2 November 2015 to deliver a talk to the graduating MBA class.

Mr. Khurram Javed began macroeconomic view of Pakistan’s economy and enlightened the students on how macroeconomic overview helped in understanding the consumers better and hence the demand for the product.

According to Mr. Javed, research should be carried out to get a better understating of the consumers as this would provide an in depth understating of the market. Once this has been achieved the information should be used for the development of an offer. Mr. Javed said that the next step would be to finalize the offer and to move towards its commercialization but this could only be done once the product had been tested and there was a thorough analysis of all the factors related to the product.


posted by S A J Shirazi @ 11/04/2015 02:00:00 PM,

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