Lahore School of Economics

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International Marketing

Seminar on International Marketing was conducted at Lahore School of Economics on March 09, 2013. Mr. Azfar Hasaan, CEO, Matrix Sourcing and Mr. Umer Lodhi, Director at Metro Cash n Carry were the gust speakers.

Mr. Azfar Hassan gave a brief introduction of Matrix Sourcing enlightening the students about the company’s nature of business, annual sales turnover, its suppliers and clients. The speaker explained their business philosophy and the basis on which they selected their suppliers. A video clip depicting Pakistani culture, history, social and economic conditions and geographic terrains was also shown to the audience during the presentation.

Mr. Umer Lodhi introduced his company and gave an industry overview of Metro’s market size. Metro is dealing with companies (with four different types of market segments including hotels and restaurants, traders, institutions and end consumers) and not only individuals and is designed to cater for bulk deals. Metro management is also enabling Pakistani farmers to export to international outlets of Metro.

The two presentations were followed by question and answer session. The students showed keen interest by asking interesting questions from the distinguished guests [Atika Zaid].

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posted by S A J Shirazi @ 3/11/2013 01:46:00 PM,

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