Lahore School of Economics

A distinguished seat of learning known for high-quality teaching and research

International Marketing

Seminar on International Marketing was conducted at Lahore School of Economics on March 09, 2013. Mr. Azfar Hasaan, CEO, Matrix Sourcing and Mr. Umer Lodhi, Director at Metro Cash n Carry were the gust speakers.


Mr. Azfar Hassan gave a brief introduction of Matrix Sourcing enlightening the students about the company’s nature of business, annual sales turnover, its suppliers and clients. The speaker explained their business philosophy and the basis on which they selected their suppliers. A video clip depicting Pakistani culture, history, social and economic conditions and geographic terrains was also shown to the audience during the presentation.
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posted by S A J Shirazi @ 3/11/2013 01:46:00 PM,

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