Marketing Strategy
March 06, 2014
“Your ability will take you to the top, your character will keep you there” – John Wooden.
On Monday, March 3, 2014 Mr. Nadeem Rehmani, Director Metro Cash n Carry, visited the Lahore School and delivered a lecture on Marketing Strategy to the graduating MBA class.
The guest gave the audience some useful insight on how metro as a B2B and B2C merchandiser is operating in Pakistan. Mr. Rehmani said that Pakistan is land of opportunities and modern trade is evolving. He also talked about the modern trade formats.
The speaker then talked about different consumers depending upon personality drives, psychological and social differences. He also discussed various channels of distribution, retail process and retail strategy mix that includes location, assortment, price tactics, atmosphere, customer services, promotional methods and operating procedures.
Mr. Rehmani also discussed the drivers for modern retail. He said that Pakistan is the most foreign friendly country with less rigid laws as compared to India and other countries. The speaker then showed a visual clipping to the audience to give them a better idea.
He said that marketing strategy basically is comprised of quality, price and branding, how market penetration is done and profits are achieved. Towards the end he talked about the two prong strategy [Sadaf A Malik].
Labels: Guest Speaker
posted by S A J Shirazi @ 3/06/2014 09:25:00 AM,
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