Lahore School of Economics

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Branding

Mr. Omar Zaman, Brand Manager Leisure Club, was invited to the Lahore School of Economics to deliver a lecture on 'Branding' on Friday, May 20, 2016, to the graduating MBA class.



In his lecture, Mr. Omar Zaman talked about the fundamentals of brand building and the importance of embracing the opportunity of rebranding Pakistan globally. He highlighted some of the characteristics that hold true not only to Leisure Club but the entire Sefam group. He discussed how the Sefam group was founded on the ideas of quality, integrity, ingenuity, and compassion and how much he personally valued integrity, honesty and consistent quality as key factors of success for himself and his team. He further went on to explain the re-branding of Leisure Club that took place under his management, specifically highlighting its 'Made of Pakistan' mantra.


Mr. Zaman explained that businesses should not only make money but should also give back to the community in such a way that the name of Pakistan is highlighted. He discussed some of the steps taken by him and his team members to promote the name of Pakistan internationally and also to let go of piracy and move towards originality.

He also talked about the roles of vision, values, product, structure, systems and technology, and marketing and strategy in brand building.

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posted by S A J Shirazi @ 5/24/2016 02:29:00 PM,

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