Lahore School of Economics

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Consumer Behavior

On October 7, 2016, Ms. Quratulain Ibrahim, CEO TNS Aftab delivered a lecture on ‘Consumer Behavior’ to the MBA students.


"Everything humans do stems from their passion so it was very important for the marketers of today to understand what motivates target customers. Given the exposure and internationalization, real power is in the mind of the consumers."

The speaker talked about the 'innovation journey.' She explained how this model was divided into three parts; discover, develop and deliver. She expanded on this in the light of her own experiences. Quratulain Ibrahim also shared useful knowledge about some of the other operations and tests used by her research firm such as the Early Brand Health Test. Ms. Ibrahim answered the questions of the students and gave them important career advice.

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posted by S A J Shirazi @ 10/28/2016 10:08:00 AM,

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