Lahore School of Economics

A distinguished seat of learning, teaching and research

Consumer Behavior

Mehreen Shah, Manager Communications Manager at Akzo Nobel Pakistan and Lahore School Alumni 2003 visited her alma mater on October 03, 2012 and gave a talk to her MBA and MSc Economics graduating students, about Consumer Behavior as part of the Alumni Guest Lecture Series.


A short video was shown, on the topic of the importance of branding. Also an exercise was carried out in the class on developing a brand personality of Coke and Pepsi.


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posted by S A J Shirazi @ 10/05/2012 08:30:00 AM,

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