Lahore School of Economics

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Consumer Behavior

Mr. Nadeem Rehmani, the Director, Metro Cash n Carry visited the Lahore School on October 28, 2013 to deliver a lecture on Consumer Behavior to the graduating MBA class.

The guest gave the audience some useful insight on how metro as a B2B and B2C merchandiser is operating in Pakistan. Mr. Rehmani said that Metro is one of the top four companies of the country. He talked about the modern trade formats and the difference between B2B and B2C customers, consumer behavior of different consumers depending upon personality drives, psychological and social differences and various types, stages and process of buying, successive sets involved in decision making and types of consumer choices.

It was an interactive lecture with a lot of information and humor and insights on Consumer Behavior - Sadaf Asad Malik.

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posted by S A J Shirazi @ 11/01/2013 03:26:00 PM,

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