Lahore School of Economics

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Branding Pakistan

Mr. Shehzad Ahmed, the CEO FarighFour visited the Lahore School of Economics to deliver a lecture on “Brand Management and Advertising” to the graduating MBA class on Wednesday, June 10, 2014. Mr. Ahmed gave a very unique concept of brand.

Taking “Pakistan” as a brand, he started off his presentation by showing a video clip that took the audience on a journey through time. He compared two different versions of Pakistan; one being the Happy Pakistan and one being the Sad Pakistan. Different lost legends such as Mehdi Hassan Khan were discussed along with the lost glories and lost joys of Pakistan.

He asked the students what Pakistan was. Different views were shared while he talked about the global perspective. Ahmed described Pakistan as a great ‘product.’ The strengths of Pakistan include art, culture, women, media, physical landscape, architecture, history, strategic geo-political position and abundance of natural resources. Its weaknesses on the other hand included lack of education reforms, lack of strong institutions, increase in the loss of value system, lack of identity and pride, poor law and order or health and sanitation and extremism. Its opportunities included technology, rapidly increasing demand for foreign food chains and restaurants, outsourcing, telecom industry, tourism and bridging the gap between the Muslim world and the west.

“Brand was not an icon or a slogan, rather a ‘promise’ that we must keep in every marketing activity and every corporate activity,” Mr. Shehzad Ahmed said. At the end he gave a proposition to make Pakistan a progressive Islamic country.


posted by S A J Shirazi @ 7/01/2014 12:25:00 PM,

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