Lahore School of Economics

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Industrial Marketing

Mr. Shehzad Ahmed, General Manager, Mullen Lowe Group Pakistan, was in the Lahore School of Economics to deliver a lecture on ‘Industrial Marketing’ to the graduating BBA class on 11 Nov 2015.

Mr. Shehzad Ahmed talked about the B2B business dynamics and the business processes involved in the efficient running of a B2B company. He highlighted the various similarities and differences between B2B and B2C companies and explained how the B2B companies modified their activities in order to cope up with the changing market situation of today.

The speaker also discussed various trends that hold true not only for the Mullen Lowe Group but for all successful B2B companies. In this respect he shed light on the importance of ‘going social’ and gaining deeper customer insights. Mr. Shehzad Ahmed explained to the students that without continuous communication, B2B would not be able to prosper.


posted by S A J Shirazi @ 12/01/2015 03:41:00 PM,

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