Lahore School of Economics

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Consumer Behavior

Mr. Ali Akbar, Director Marketing Coca Cola Export Corporation, visited the Lahore School of Economics on November 06, 2015, to deliver a lecture on Consumer Behavior to the graduating MBA class.

The speaker defined consumer behavior as a reaction by a consumer to a product. He said that marketing meant developing a connection with the consumers by speaking to the consumers' mind and making the consumer react in a certain way. He said that marketing had changed from influencing the consumers to inspiring the consumers.

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posted by S A J Shirazi @ 11/17/2015 04:11:00 PM,

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