Lahore School of Economics

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Marketing for Startups

Mr. Ahmad Babar, CEO & Founder TOR Solutions held a training session at the Lahore School Incubation Lab for the incubated startups and alumni on 24th December 2019. Mr. Ahmad, an Alumnus of the Lahore School, is a Corporate Trainer and Consultant. He is also serving as the CEO of The Outsource Resource (Pvt.) Ltd.

Mr. Ahmad discussed how to set the marketing strategy, irrespective of the size of the venture. Further, the various mediums and platforms for marketing available to both startups and corporations including Traditional (Conventional) Marketing, Digital Marketing, Influencers, Viral Marketing and Hybrid marketing options were analyzed and discussed along with the pros and cons of each. In Digital Marketing, the viability of each of the popular platforms for various products/services and target markets were discussed. Also, the importance of research, data, analytics, customer feedback and the need to act promptly to changing scenarios was presented to the participants.


posted by S A J Shirazi @ 12/25/2019 12:58:00 PM,

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