“Trends are changing, follow the change”
March 18, 2014
Mr. Arsalan Khan, Sales head at Nestle visited the Lahore School of Economics under the Distinguished Professional Lecture series programme and delivered a lecture to the graduating MBA class on On Monday, March 17, 2014.
Mr. Khan started off his presentation by talking about the role of sales management. The speaker then talked about the difference between planned and impulse purchase. He said that the key is to make sure that a person should understand his shopper and his behavior in respect to his preference and how his shopper reacts to different channels. Observing and understanding people to determine the channels they shop from. He also talked about the main trends in sales in the last ten years.
Towards the end he emphasized that we should always observe the environment around us. Never underestimate the power of observation. Business managers should contribute to the next generation of innovation.
Labels: Guest Speaker
posted by S A J Shirazi @ 3/18/2014 03:33:00 PM,
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