Lahore School of Economics

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Sales Force Management

Lahore School Alumni Muhammad Ali Chaudry (Class of 2005) from FritoLays, Pepsi Co International was invited to deliver a Lecture on Sales Force Management to MBA-II students on March 7, 2015. Mr Chaudry explained how front-line force is the asset of a company and why training, development, and retention of the front line force should be the core objective. He stated that a market leader is one who has razor sharp cost structure. A company can enjoy a strong foot holding owing to its strong infrastructure which in turn, attributes to its dominance over other salty snack players in the market. The speaker mentioned that the key to the company's success lies in their firm reliance on the fundamental of EDGE (Every Day Great Execution). Mr Chaudry emphasized that retailers and market trends are the biggest alma mater for the sales.

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posted by S A J Shirazi @ 3/20/2015 08:55:00 AM,

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