Lahore School of Economics

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Do most Pakistani ads have a consumer insight?

Mr. Ehsan Talat, Senior Brand Manager, Cerelac Nestlé, was invited on Tuesday, November 08, 2016 to the Lahore School of Economics to deliver a lecture on ‘Consumer Insights’ and provide an answer to the question 'Do most Pakistani ads have a consumer insight?' to the outgoing MBA students.

Consumer behavior and consumer insight is the heart of all businesses and enterprises across the world. Consumer insights have several layers and it is very important to unearth the very last layer in order to display what the consumer really thinks.

In his very interactive and interesting session, Mr. Talat told the students that as future marketers it is very important for them to not only keep a tab on changing consumer insight trends but also know what the consumers wanted and needed because sometimes the consumers were not able to pinpoint it themselves. He gave an example of Steve Jobs and how he knew what his consumers wanted even before they knew it themselves.

Mr. Ehsan Talat explained how marketing and advertising really worked in a large corporation like Nestlé and introduced the students to some important terms used regularly in corporate marketing departments like category, trade marketing and smashables. He further explained by giving real life examples of the effects of marketing and the lack therein. He also talked about some of the commonly seen ads of today and explained the philosophy behind them.
In the end the speaker answered the questions of the students.

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posted by S A J Shirazi @ 12/03/2016 02:46:00 PM,

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