Lahore School of Economics

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Marketing Research


On 25 September 2025, Ms. Quratulain Ibrahim, General Manager and Client Services Director at Atheneum, lectured Lahore School of Economics MBA students enrolled in Marketing Research. She discussed Atheneum’s main products: expert sessions, surveys, and expert-backed research.
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posted by S A J Shirazi @ 9/26/2025 02:01:00 PM,

Advanced Operations Management


On 24 September 2025, students of the Lahore School of Economics' MBA program, enrolled in the course “Advanced Operations Management,” attended a guest lecture delivered by Mr. Hassan Nasrullah, Vice President - Operations at PARCO GUNVOR Ltd. (formerly Total PARCO Ltd.). 

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posted by S A J Shirazi @ 9/25/2025 10:29:00 AM,

Sales Force Management


On 23 September 2025, Lahore School of Economics MBA students attended guest lec by Mr. Shah Jahan, Group Chief Sales Officer, Dawn Foods. Drawing on hisexperience, he provided an overview of sales practices, strategies, and insights, covering key topics for aspiring sales professionals.
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posted by S A J Shirazi @ 9/24/2025 03:15:00 PM,

Inspiring Career


On September 23, 2025, Lahore School of Economics' Placement Office hosted an Inspiring Career Series session with Rafay Rauf, a 2017 alumnus and Senior Key Accounts Manager at Reckitt Pakistan. Students gained insights from his professional journey and corporate experiences.

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posted by S A J Shirazi @ 9/23/2025 03:37:00 PM,

Distinguished Alumni Lecture


On 23 September 2025, the Lahore School of Economics (Alumni Office) hosted Ms. Anum Mir, a distinguished alumna from the MBA class of 2012. As the Founder of YOLO Pret and Director of CSR & Employee Welfare at T.M. Group of Companies, Ms. Mir shared her remarkable journey with students, showcasing her transformation from a Lahore School graduate to a successful entrepreneur and changemaker.

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posted by S A J Shirazi @ 9/23/2025 03:14:00 PM,

Investment Analysis and Portfolio Management


On 21 September 2025, Saba Akhlaque, Equity Research Analyst at ATS Synthetic, lectured Executive MBA students on “Investment Analysis and Portfolio Management” at Lahore School of Economics. She covered the Pakistan Stock Market's potential, technical analysis assumptions, differences between fundamental and technical analysis, price-volume analysis, pivot analysis, and market trends.
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posted by S A J Shirazi @ 9/22/2025 03:52:00 PM,

Marketing Management

On 18 September 2025, Lahore School of Economics hosted Omer Aftab, CEO and Managing Director of Pink Ribbon and Eden Roc Cosmetics, as a guest speaker for undergraduate students enrolled in the "Marketing Management" course.

During his engaging talk, Mr. Aftab shared the inspiring journey of Pink Ribbon, highlighting the challenges he faced in creating awareness about breast cancer. His presentation offered valuable insights into the world of marketing, emphasizing the importance of effective strategies in promoting social causes.

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posted by S A J Shirazi @ 9/19/2025 04:36:00 PM,

Lahore School Students at Bahcesehir University, Turkey


On 11 September 2025, Dr. Azam Amjad Chaudhry, Pro-Rector, Lahore School of Economics, met with the talented students selected for the Fall 2025 exchange program at Bahçeşehir University in Istanbul, Turkey, for a group photograph, marking this milestone. These students will join a diverse cohort of scholars from across Europe, embarking on a journey of cross-cultural exchange, academic collaboration, and intellectual growth. This experience will broaden their perspectives, foster global connections, and equip them with the skills to thrive in an interconnected world. This achievement reflects the Lahore School's commitment to providing global learning experiences that empower students to excel globally. Lahore School looks forward to our students' accomplishments and their journey ahead.

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posted by S A J Shirazi @ 9/19/2025 04:01:00 PM,

Entrepreneurship


On 18 September 2025, Haaris Habib, CEO of Daily Deli Co., shared his inspiring entrepreneurial journey with BBA IV students at Lahore School of Economics, offering valuable lessons for aspiring business leaders.

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posted by S A J Shirazi @ 9/19/2025 11:45:00 AM,

Entrepreneurship

On 17 September 17, 2025, Lahore School hosted Ms. Sarah Kasuri, CEO of The Educators (Kasur), as a guest speaker for our undergraduate students. Ms. Kasuri shared her invaluable insights and experiences on entrepreneurship, inspiring the students to think creatively and pursue their passions.


During her engaging talk, Ms. Kasuri emphasized the importance of innovation and leveraging tools like AI to generate fresh ideas and overcome mental blocks. She encouraged the students to be street-smart, step outside their comfort zones, and avoid overthinking, which can often hinder progress. According to Ms. Kasuri, dedication, adaptability, and hard work are essential for long-term growth and success in entrepreneurship.Read more »

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posted by S A J Shirazi @ 9/18/2025 03:54:00 PM,

Advanced Operations Management


On 17 September 2025, Umer Iqbal, Director of Strategy, Supply, Logistics, and New Ventures at Nimir Chemicals, addressed the Lahore School of Economics MBA class studying Advanced Operations Management in Winter 2025. He shared insights on operations as a backbone, key lessons from COVID-19, and emerging trends. During his talk, he emphasized that AI, sustainability, resilient supply chains, and human–technology collaboration will shape the future of operations.
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posted by S A J Shirazi @ 9/18/2025 08:56:00 AM,

Consumers Behaviour


On 16 September 2025, Ali Chaudhry, Senior Franchise Manager at PepsiCo, addressed undergraduate students. He emphasized the importance of identifying the right segmentation and target market for growth strategies. He also noted how strong local brands and evolving retail structures are reshaping the competitive landscape, urging businesses to innovate and stay consumer-focused. 
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posted by S A J Shirazi @ 9/17/2025 01:22:00 PM,

Sales Force Management


On 17 September 2025, Shah Jahan, Group Chief Sales Officer at Dawn Foods, spoke to MBA II students about Sales Force Management, covering key topics like effective salesperson qualities, CRM, AI-driven sales strategies & team effectiveness models. 
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posted by S A J Shirazi @ 9/17/2025 12:58:00 PM,

Marketing Management


On 12 September 2025, Hassan Shah, CEO of PAPRED, a guest speaker in the Distinguished Professional Lecture Series at the Lahore School of Economics, delivered a session on strategy to undergraduate students enrolled in "Marketing Management."
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posted by S A J Shirazi @ 9/12/2025 04:42:00 PM,

Foundations of Raag: A Journey into Our Classical Music

The Lahore School of Economics launched a new video lecture series, Foundations of Raag: A Journey into Our Classical Music. This series of twelve videos introduces the basics of classical music simply and engagingly. It is led by Ustad Parvez Paras, Pakistan’s senior classical music expert, and Professor Ayesha Nadir Ali, a classical singer, mathematics teacher, and researcher at Lahore School. Together, they share their deep knowledge and passion for music.

The first video is an introduction for beginners, explaining the basics of music notes, and viewers can skip to the next video if they prefer. Each episode will explore different aspects of classical music, with the final one focusing on rhythm. Whether you’re new to this music or already a fan, this series is a wonderful way to learn about our cultural heritage.

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posted by S A J Shirazi @ 9/09/2025 04:25:00 PM,

Lahore School celebrates Eid-e-Milad-un-Nabi (PBUH)

Lahore School celebrated Eid-e-Milad-un-Nabi (PBUH) with religious fervor on September 4, 2025. Two separate sessions were held: one for women with Ms. Qaisra Riaz Jaswal and Ms. Bushra Muhammad Ali, and one for men with Prof. Muhammad Azmat. 



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posted by S A J Shirazi @ 9/04/2025 03:22:00 PM,

Orientation class of 2029

On 2-3 September 2025, Lahore School of Economics welcomed freshmen to an orientation for the class of 2029. Students dived into a vibrant community, explored state-of-the-art facilities, and discovered the boundless opportunities that make Lahore School exceptional. Here are some glimpses of the two-day program:

2 September 2025


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posted by S A J Shirazi @ 9/02/2025 05:34:00 PM,

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