Lahore School of Economics

A distinguished seat of learning, teaching and research

Salman Khan

Mr. Salman Khan, Class of 2006, Branding and Business Development Consultant at Adalta Professional Services conducted an interactive session with the students of BBA II on September 22, 2014. According to him Marketing was an art of choosing target markets and then getting, retaining and growing customers through creating and delivering superior customer value. He further explained how to define a target market on the basis of Socio Economic Class, Psychographics and Geographic. The speaker shared his experience of working first with Nirala, then Haleeb foods and finally with Adam Foods as a Marketing Manager and talked about the marketing processes. He explained to the students the challenges he had to face throughout his marketing career. He said that for a marketeer the key to success was to come up with innovative and challenging ideas and thinking out of the box. Mr. Khan advised the student that whenever they encounter any problem in their professional careers, they should always understand the situation and then device a solution for it.

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posted by S A J Shirazi @ 10/29/2014 12:31:00 PM,

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