Lahore School of Economics

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Successful Rules of Marketing and the STAR Sale Strategy

Mr. Azfar Hassan, founder and CEO Matrix Sourcing delivered a lecture a to the MBA students. The topic of his discussion was ‘Successful Rules of Marketing and the STAR Sale Strategy’, on which he imparted valuable knowledge to the attendees. He explained how these rules were applied in his organization and other successful firms such as Nike and Adidas. He discussed a variety of scenarios such as the decline in international sales of Pakistani products due to security issues and possible solutions to this challenge.


posted by S A J Shirazi @ 4/16/2015 09:09:00 AM,

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