Lahore School of Economics

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You are driving Maple Leaf

Mr. ArifIjaz, Advisor to Chief - Kohinoor Maple Leaf Group, delivered a session to the graduating MBA class of Business Policy on March 1, 2016 at the Lahore School of Economics.


Arif discussed the relevance of strategy both for large and small firms. In doing so, he emphasized the significance of Porter’s ideas and contributions in the discipline of business policy and strategy. For instance, he discussed the Porter’s Five Forces model by exemplifying the textile and cement industries of Pakistan.

Arif informed them that he had vast exposure of strategy formulation in diverse industries of Pakistan. For successful strategy formulation and implementation, he has emphasized that business strategies should be developed by considering both societal and industrial dynamics. He explicated these aspects by providing examples of Kohinoor Maple Leaf Cement. 

Discussing the link between strategy formulation and implementation, Arif has discussed the 7S Framework of McKinsey that is a value based management model. In this regard, he shared some of the basic policies and procedures that were in place at Kohinoor Maple Leaf Cement. For instance, cross functional teams, call center system and how the minds and hands behind Kohinoor Maple Leaf Cement try to add value at each step of the value chain.

In the question and answer session, Arif emphasized the pertinence of human resource to attain strategic goals of an organization. He also given brief orientation to the students about the recruitment policies at Kohinoor Maple Leaf Cement and rated integrity of the candidate as the most desired attribute.

The class loved the lively and friendly interaction with a senior executive of Kohinoor Maple Leaf Group.

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posted by S A J Shirazi @ 3/09/2016 03:46:00 PM,

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